G Productions Turns 3, and the Spotlight Shines on Advocacy

G Productions, founded by celebrity couple Matteo Guidicelli and Sarah Geronimo-Guidicelli, is celebrating its third anniversary this October with a renewed commitment to purpose. Now three years strong, the company is proving that its stage goes beyond entertainment, shining a spotlight on causes that matter: literacy, cancer care, and sustainability.

For Matteo and Sarah, G Productions has always been more than a creative venture. “From the beginning, we wanted our work to inspire. This year, we also want it to make a tangible impact,” Sarah shares.

That impact takes shape in a week-long celebration called the G Love Anniversary, where every event ties back to a bigger cause. The festivities kick off with the Green Market (October 4–5), a weekend fair that encourages eco-conscious living and sustainable choices. On October 7, G Productions partners with World Vision for a Special Workshop for Child Leaders, highlighting the importance of empowering the next generation with values-based leadership and advocacy training. Later in the week, G Productions partners with Khan Academy (October 9) to equip students with both tablets and access to digital learning modules—pushing forward the advocacy of literacy and lifelong learning.

On October 11, the spotlight shifts to children battling cancer and chronic illness. In partnership with Kythe Foundation and Half Court Group in collaboration with Hoopbus.ph, G Productions is hosting a charity basketball game that brings athletes, artists, and advocates together for kids who need support the most.

“Entertainment has power, but advocacy gives it meaning,” Matteo adds. “This year, we want our anniversary to be a reminder that every story we tell and every stage we build should serve a greater purpose.”

With advocacy-centered gatherings, workshops, and sports activities also lined up, the G Love Anniversary is as much about community as it is about celebration. It reflects the couple’s belief that milestones are best marked by giving back, and that true growth happens when creativity meets compassion.

As G Productions enters its third year, Matteo and Sarah remain committed to building a company that amplifies Filipino creativity, while ensuring that the causes closest to their hearts continue to move forward.

The G Love Anniversary runs from October 4 to 11, 2025. For updates, follow @thegstudiosph on Facebook and Instagram.