Cebuana Lhuillier Reaffirms Commitment to Authentic Luxury at Re-Find Through Entrupy Partnership

(from left to right): Philippe Andre Lhuillier, Senior Executive Vice President of Cebuana Lhuillier \ Jean Henri Lhuillier, President and CEO of Cebuana Lhullier \ Vidyuth Srinivasan, Chief Executive Officer of Entrupy \ James Robert Afzelius, Head of Retail and Strategic Partnerships of Cebuana Lhuillier

Cebuana Lhuillier is giving Filipino consumers unparalleled confidence in luxury purchases through its ongoing partnership with Entrupy, the global leader in AI-powered authentication. This collaboration is a testament to Cebuana Lhuillier’s commitment to providing Filipinos with authentic premium products and ensures that every purchase at Re-Find, its latest retail venture at Festival Mall, Alabang, delivers genuine, verified pieces. 

By integrating Entrupy’s proprietary AI authentication with Cebuana Lhuillier’s in-house expertise in verifying jewelry, gold, and diamonds, Re-Find combines technological precision with the brand’s decades-long reputation for credibility. 

The partnership was further cemented through a Memorandum of Agreement (MOA), signed by Jean Henri Lhuillier, President and CEO; Philippe André Lhuillier, Senior Vice President; Rob Afzelius, Retail Business Head; and Vidyuth Srinivasan, President and CEO of Entrupy. This initiative reflects both companies’ shared vision of innovation, transparency, and consumer protection. 

Through this collaboration, Cebuana Lhuillier underscores its commitment to Filipino consumers—ensuring that authenticity, integrity, and trust remain at the heart of every Re-Find purchase. Clients can shop with confidence, knowing that every verified pre-loved designer handbag or leather good is genuine and of the highest quality. 

“Authenticity and trust are the foundation of Cebuana Lhuillier,” said Jean Henri Lhuillier, President and CEO. “Through Re-Find and our partnership with Entrupy, we are setting a new standard for luxury retail in the Philippines. Every verified designer handbag or leather item is a promise kept to our clients—a guarantee that what they invest in is genuine, high-quality, and worthy of their trust.” 

Vidyuth Srinivasan, President and CEO of Entrupy, added, “Partnering with Cebuana Lhuillier allows us to deliver the highest level of authentication to Filipino consumers. Shoppers can purchase designer handbags and leather goods with total confidence, knowing they are getting verified, authentic luxury every time.” 

Through Re-Find and its ongoing partnership with Entrupy, Cebuana Lhuillier continues to extend its legacy of trust-driven innovation beyond financial services, providing Filipinos access to authentic luxury products backed by technology, expertise, and decades of credibility.