Cebuana Lhuillier Expands Financial Learning to the Virtual World with Money Guro on Roblox

Cebuana Lhuillier is bringing financial education to one of today’s most popular gaming platforms with the launch of Money Guro on Roblox, an interactive experience designed to teach young Filipinos the value of saving, investing, and smart money management through play.

“At Cebuana Lhuillier, we’ve always believed that financial inclusion begins with education—and that learning should evolve with every generation,” shares Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. “Through Money Guro on Roblox, we’re bringing financial learning to where young people already are—online, social, and interactive—so they can start developing positive money habits early and move closer to their dreams.”

Within the game, players enter a dynamic virtual environment where they take charge of their own karinderya business in a fast-paced, diner dash-style setting—balancing customer orders, managing inventory, and overseeing daily expenses to achieve growth and success. Beyond gameplay, a built-in banking and investment system mirrors Cebuana Lhuillier’s financial services, enabling players to deposit, earn interest, and invest their coins—instilling the values of saving and smart money management. Complementing this is the Recycling Challenge, which promotes sustainability and financial responsibility by demonstrating how small, consistent actions can lead to meaningful rewards and long-term gains.

The launch of Money Guro on Roblox marks the latest evolution of Cebuana Lhuillier’s award-winning financial education initiative, Money Guro—an online learning platform introduced in January 2024 to promote financial literacy among Filipinos. Led by Lhuillier, the program simplifies complex financial concepts through relatable, story-driven content across Facebook, TikTok, YouTube, and Instagram. To date, it has grown to over 1.17 million followers, with 39 million Facebook views and 55 million TikTok views across 236 episodes of its hit formats like “May Tanong?” and “JHL Tips.”

Money Guro on Roblox represents Cebuana Lhuillier’songoing mission to build a nation of savers by making financial learning more accessible, engaging, and future-ready.

Players can experience the game by downloading Roblox and visiting the link below:
https://www.roblox.com/share?code=2db291b876dd2240ab21dc22f5fd4e6d&type=ExperienceDetails&stamp=1760520459165

Through this innovative initiative, Cebuana Lhuilliercontinues to make financial education not only accessible—but also meaningful and transformative for the next generation of Filipino savers.