Business

Kuya Kim Takes On MOVE IT’s Rider Onboarding, Proves It’s No Easy Pass

Kuya Kim recently visited MOVE IT’s onboarding center to personally undergo the platform’s rigorous rider certification process—from vehicle inspections to road safety and skills assessment

Manila, Philippines, 08 August 2025 – Homegrown motorcycle taxi platform MOVE IT, as part of its commitment to the high standards of road safety and industry-leading driver quality, teamed up with veteran journalist and motorcycle enthusiast Kuya Kim Atienza to have him personally experience the rigor of the platform’s driver assessment and onboarding process.

Known for his love of motorcycles and dedication to public service, Kuya Kim went through MOVE IT’s six-step rider onboarding program — proving firsthand that MOVE IT doesn’t hand out Ka-MOVE IT gear lightly.

In a recent vlog he posted on his Facebook page, Kuya Kim showed how he endured the six-part MOVE IT driver assessment process: 

  • Document Screening: MOVE IT mandates 100% compliance for aspiring riders — including NBI, police, and CIBI clearance. All aspiring MOVE IT riders are required to undergo drug and health testing upon application and every six months thereafter.
  • Vehicle Inspection: All units must pass roadworthiness checks aligned with standards of the Motorcycle Taxi Pilot Study.
  • Skills Assessment: Kuya Kim took on real-world riding tests, including backriding drills, vehicle control, and road-readiness evaluations.
  • Training & Orientation: He sat in a classroom session that covered road safety protocols, passenger service, and app navigation. Riders are also required to undergo an annual mandatory retraining program.
  • Account Activation: Only after clearing all prior stages is a rider’s account activated.
  • Gear Release: MOVE IT provides free, high-grade safety gear as part of its commitment to professionalizing moto-taxi riding.

    The Verdict: Even a veteran like Kuya Kim had to earn his stripes.

    Alongside the vlog, Kuya Kim also unveiled I-Sumbong Mo sa MOVE IT — a new, accessible feedback channel on Facebook Messenger that lets passengers report safety-related concerns and driver-focused experience. This complements existing tools like in-app ratings and the “Report an Issue” feature. 

    Mommy Iris

    I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!

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