From Homemaker to Changemaker: Vaneza Soriano and the Transformative Power of Beauty

Metro Manila, Philippines – For Vaneza Soriano, a devoted housewife, life once centered entirely on her family’s needs—until she discovered the power of beauty to transform her future. Today, she proudly stands as one of the outstanding graduates of L’Oréal Philippines’ Beauty for a Better Life (BFBL) professional hairdressing training program, proving that with determination, support, and the right skills, new beginnings are always possible.  

Vaneza’s story mirrors the journey of many women whose lives have been changed by the program. Since its launch in 2017, BFBL has empowered over 524 Filipino women with professional hairdressing training providing not just education, but the means to build livelihood to better lives for themselves and their families. This year, the program expanded its reach to Mandaluyong City, marking a milestone as the first time the city partnered with L’Oréal for this transformative initiative.  

The latest batch of 47 was honored in graduation ceremony held at the Mandaluyong City Hall, culminating their 2-months hands-on training and internship in L’Oreal’s salons in Metro Manila. More than just the culmination of training, the event served as a powerful reminder that beauty can be a bridge to empowerment, hope, and personal transformation.  

“Beauty is a force for good and a catalyst for change—and at L’Oréal, we believe it has the power to transform lives. Through Beauty for a Better Life, we equip women with the skills to build sustainable careers in hairdressing, fostering personal empowerment and economic integration. Today’s graduates are living proof of this mission, and their success is our success. Seeing them take this step forward is truly inspiring.,” said Yassine Bakkari, Country Managing Director at L’Oréal Philippines.  

For Vaneza and many others, the training went beyond teaching hairdressing techniques—it rebuilt their confidence and reignited their dreams. “Before this program, I thought my role as a homemaker meant putting my dreams on hold,” she shared. “But through BFBL, I learned that my passion could become my profession. I now have the courage and skills to create a better life, not only for myself but for my family.”  

The BFBL program is committed to equipping determined and aspiring women from diverse backgrounds with professional beauty skills, financial literacy, and personal development training. Through this initiative, L’Oréal reinforces its global mission to champion inclusivity and uplift communities, transforming the lives of thousands of women across more than 30 countries.  

For more information about L’Oréal’s Beauty for a Better Life program, please visit L’Oréal’s official website.