TheraBreath, the #1 alcohol-free mouthwash brand in the United States, has officially launched in the Philippines, bringing its science-based oral care solutions to Filipino consumers for the very first time.
Founded in 1993 by Dr. Harold Katz, a UCLA-trained dentist and bacteriologist, TheraBreath was originally created to help his daughter overcome persistent bad breath when other products failed. Today, the brand is globally recognized for its alcohol-free, dye-free formulations powered by oxygen to target the root cause of bad breath, not just mask it.
A New Standard in Oral Care for Filipinos
Bad breath remains one of the most common oral care challenges in the Philippines, fueled by habits such as coffee and tea drinking, smoking, and the country’s love for flavorful dishes. TheraBreath addresses these concerns with its oxygen-rich formula, which fights odor-causing bacteria for up to 12 hours without the sting or burning sensation of alcohol.
Key product benefits include:
- Powered by oxygen to fight bad bacteria
- No burning sensation of alcohol
- Non-acidic, pH balanced, colorless
- Clinically proven to fight bad breath for 12 hours
Powering Distribution Through Technology and Local Partnerships
The Philippine launch was made possible through a partnership with AnyMind Group, leveraging its Direct-to-Consumer (D2C) and e-commerce solutions to distribute TheraBreath nationwide. With strong expertise in live-selling, logistics, and marketplace management, AnyMind ensures Filipino consumers can access TheraBreath through both online and offline channels.
“Launching TheraBreath in the Philippines is not just about introducing a new product—it’s about making a trusted global brand available in ways that fit the Filipino lifestyle,” said Mayi Baviera, Country Manager, AnyMind Group for the Philippines. “With our D2C ecosystem, including live-selling and digital storefronts, we’re ensuring that more Filipinos can experience the confidence of fresher breath, delivered right to their doorstep.”
Albert Alcance, Head of D2C & E-Commerce, AnyMind Philippines, added: “Our tools and services allow global brands like TheraBreath to localize their reach. Through live-selling, e-commerce integration, and seamless logistics, we’re bridging the gap between science-driven oral care and everyday Filipino households.”
Celebrating with the Creator Community
To mark its Philippine debut, TheraBreath hosted a launch event attended by media, creators, and influencers, who experienced the product firsthand. The event underscored TheraBreath’s commitment to tapping into the power of authentic voices in building consumer trust.
