Categories: Business

Shopee and Google Launch Google Ads with Shopee, a First-of-its-kind Marketing Solution for Brands to Drive Sales Online

MANILA, JULY 17, 2020Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, teamed up with Google to launch Google Ads with Shopee, a first-of-its-kind marketing solution for brands to drive sales online. The launch reflects a shared commitment between Shopee and Google to accelerate digitization and enable e-commerce growth for brands across the region. Through this integration, brands on Shopee can access specialized marketing tools to boost their online presence, create deeper engagements with customers, and flexibly manage and measure their marketing campaigns.

Ruoshan Tao, Head of Marketing at Shopee Philippines, said, “Most brands in the Philippines are expanding their online presence as e-commerce becomes a vital part of the retail ecosystem. Shopee is committed to providing the best environment for every brand to succeed online. Google Ads with Shopee extends our efforts by deepening our integration with Google and making it easier for brand partners to promote their official stores and products online. We are delighted to have a like-minded partner like Google and we look forward to deeper collaborations in the future.”

Google Ads with Shopee meets the growing demand among brands for specialized marketing tools to support their increasing e-commerce presence. Key benefits include:

1. Convenient ad campaign creation on Shopee Brands Suite: Brands can now create Google shopping ads directly on the Shopee Brands Suite, adding to the existing range of marketing solutions and tools offered by Shopee. It will allow brands to promote their official stores and products more efficiently across all channels.

2. Increased flexibility and control: Brands can directly create and manage online ads for their official stores and products on Shopee on the Google Ads platform. It allows greater flexibility as brands can tailor ad campaigns to meet different business needs.

3. One-stop monitoring: Brands can monitor the performance of all their Google ads via the Shopee Brands Suite. The one-stop access to data, brands can seamlessly measure success and optimize the effectiveness of their marketing efforts on Shopee.

Samuele Saini, Sector Lead for Apps, e-Commerce, Entertainment at Google, said, “The e-commerce industry in Southeast Asia has experienced massive growth in recent years and is forecasted to exceed 150 billion USD by 20251. It has been further accelerated by the pandemic, with more consumers shopping online, as well as both big brands and smaller sellers quickly pivoting to further building their e-commerce presence.” He further added, “We are excited to launch Google Ads with Shopee, making it faster and easier for brands to connect with their customers online, and provide them with flexible tools to measure and optimize their campaigns.”

Download the Shopee app for free via the App Store or Google Play.

Mommy Iris

I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!

Recent Posts

Driving Sustainability: Choosing Eco-Friendly Cars

In recent years, the conversation around climate change and environmental sustainability has intensified, with the…

1 day ago

Cemex Philippines Opens New Strategic Warehouse in Batangas

Cemex Philippines opened its newest warehouse to meet the increasing demand for high-quality construction materials.…

3 days ago

Lenten Dining Made Easy with foodpanda

This Lenten season, people often opt to look for healthier meals. Luckily, foodpanda has your…

4 days ago

Enstack Launches “HERstory”: A Celebration of Women in Leadership

Enstack, the AI-powered mobile app that enables everyone to be entrepreneurs, announced today the launch…

4 days ago

Abot kaya ang coolness with Home Credit’s hottest deals on appliances, gadgets this summer season

As the summer sun turns up the heat this dry season, Home Credit Philippines, one…

5 days ago

Cong TV, Kyline, and other top influencers level up their summer with Mang Inasal Extra Creamy Halo-Halo

Over 20 million views and 700,000 engagements in less than one month have been earned…

1 week ago