Cancer is one of the most deadly diseases there is and can affect people of every age. It is hard to perceive no matter what your age, but for children, can be especially traumatic. Estimated of 3,300 new cases of childhood cancer are diagnosed in the Philippines each year.
Back in 1st year college, we attended an outreach program for cancer patients held in Philippine Children’s Medical Center. We had activities like games, story-telling for the cancer patients. During the program, I was really amazed how those children see life. Although fighting cancer at a very young age, they were neither sad nor angry. They still have positive attitude towards life.
It shows that a strong support system can go a long way toward helping a child cope and maintain the positive attitude that will help the cure be effective.
Real Love Campaign
Kythe Foundation is one of the non-stock, non-profit organizations in the Philippines that provides psychosocial care to sick children in hospitals. It‘s advocacy is to improve Quality of Life for pediatric patients by uplifting their spirits and strengthening HOPE in these patients and their families.
With the willingness to share with this mission, Unilever Foodsolutions partnered with Kythe to roll out the new 5.5L mayo tubs of Best Foods and Lady’s Choice to its operators in a more meaningful manner. Dubbed as the Real Love Campaign, Unilever Foodsolutions and its operators go to outreach programs that have fun healthy sandwich making activities, arts and crafts and storytelling sessions to the kids with cancer in Kythe’s partner hospitals.
Unilever Foodsolutions further shares the opportunity to share Real Love to the public with its official Facebook page. With every 1,000 “Like” entries until it reaches 10,000 fans, Unilever Foodsolutions will donate 1,000 sandwiches to the different Kythe partner hospitals.
Also, in line with this campaign, Unilever Foodsolutions partnered with Team Manila to come up with a specially designed, limited-edition shirt which will be available in Team Manila outlets in Rockwell, SM Mall of Asia, Trinoma and online through its website.
Parts of the proceeds will benefit Kythe Foundation for kids with cancer. In partnership, children with cancer in Kythe’s partner hospitals get to experience creating healthy sandwiches, storytelling sessions and making arts & crafts.
Want to get a limited edition Real Love shirt?
1. Like the Real Love Campaign on Facebook.
2. Complete this sentence: “I will share my love to the kids of Kythe by____________” and post your answer in the comment box below.
- On October 8, the best answer will win one (1) Real Love shirt!
- Winners need to be within the Philippines only.
For more information on the Real Love Campaign, Kythe and how you can help, you may call Unilever Foodsolutions at 588-8855 (Metro Manila) or 1-800-588-8855 (outside Metro Manila) or send an email through email@example.com. You can also visit Kythe’s official website (http://www.kythe.org).
Ms Janette Toral is still looking for bloggers that can run their own small contest to encourage further support for Kythe. If you are interested, just check her post on Showing Real Love for Children with Cancer.
Let’s support Real Love campaign and do our share to make a great difference in a child’s life. As they say, KIDS should be flying KITES, NOT fighting CANCER.
To the rest, you still have more chances to win a Real Love shirt from. Hope you can support: (with corresponding deadline dates)
- Philippine Customer Service (October 9)
- Ang Sa Wari Ko (October 10)
- The Accidental Teacher (October 10)
- Cogito Ergo Sum (October 10)
- Hiraya (October 10)
- It’s Ward on the Net (October 10)
- Just Another Pixel (October 10)
- The Fashionista (October 10)
- Mushings (October 11)
- Everyday Sweet Notes (October 11)
- Vintersections (to be confirmed asap – under site fix)
- L.E.N.S. (October 11)
- Your Majesty Sire (October 12)
- My Life Joys (October 12)
- Nica’s Day Out (October 13)
- Kompyuter Sayantist (October 14)
- Facebuko (October 16)