TECNO brought major launch-week energy to the Manila leg of Earth Day Run 2026 organized by RUNRIO at the Mall of Asia Concert Grounds, as the CAMON 50 Series took center stage at one of the most high-profile public events of the season, drawing more than 15,000 participants and creating a major moment for the brand in the Philippines. The Manila leg — the largest of the three-city series — marked a powerful convergence of TECNO’s flagship smartphone launch and RUNRIO’s nationwide green movement.
As thousands of runners, families, communities, and fitness enthusiasts gathered in Manila, TECNO transformed the event into a live showcase for the CAMON 50 Series — highlighting how the device is built for movement, expression, and real-life moments that happen fast.
One of the product’s standout features, Super-Zoom FlashSnap, was naturally brought to life in the event environment, where runners in motion, finish-line reactions, group celebrations, and high-energy community scenes created the perfect setting to demonstrate the CAMON 50 Series’ motion-capture capabilities.
Sarah Geronimo Leads the program and Experiences CAMON 50 Series
The Manila event became even more special with the presence of TECNO CAMON 50 Series ambassador Sarah Geronimo, who joined the activities and took part in the product experience, adding star power and greater public attention to an already highly visible launch-week activation.
Her appearance helped strengthen TECNO’s connection with Filipino consumers while further amplifying the CAMON 50 Series’ positioning as a smartphone built not only for imaging, but also for lifestyle, movement, and meaningful everyday moments.
Wearables Make Their Mark
Alongside the CAMON 50 Series, TECNO also showcased its growing smart lifestyle ecosystem through wearable products such as Watch NEO and FreeHear 2, reinforcing the brand’s push toward a more connected, expressive, and active user experience.
TECNO’s Commitment to the Planet and the Filipino Community
More than a sponsorship, TECNO’s participation in Earth Day Run Manila reflected a broader message about the role of technology in modern life — helping people capture better, live more actively, and connect more deeply with the moments and causes that matter.
“Earth Day Run Manila gave us the opportunity to bring the CAMON 50 Series into a space filled with energy, purpose, and real human moments,” said Jason Wong, Country Manager of TECNO Philippines. “It was the ideal setting to show how our latest smartphone and wearable products fit naturally into the lives of Filipinos who move, create, and live fully.”
Following the strong response in Manila, TECNO will continue the momentum of its Earth Day Run participation in Cebu on April 26 at the SM Seaside, extending the CAMON 50 Series story through more community-driven, high-visibility experiences in the market.
