For generations, Filipino families, employees, and businesses have navigated moments of uncertainty, growth, change, and opportunity. Through it all, one thing has remained constant: the need for a trusted partner that helps people move forward with confidence.
For Etiqa Philippines, seven decades represent more than longevity. They reflect the trust customers, partners, and businesses have placed in the company through changing economic conditions, evolving healthcare needs, and different stages of life and business growth.
Established in 1958 as AsianLife & General Assurance Corporation, the company built its reputation by helping employers care for and protect their people through Group Life and Group Medical solutions. As customer needs evolved, so did the company.
A defining milestone came in 2019 when the company became Etiqa Philippines. More than a new name, it brought together a proud Philippine heritage with the strength of the wider Etiqa and Maybank Group, one of ASEAN’s leading financial services organizations. Today, the company continues its strong foundation in Group Life and Group Medical while expanding into Retail and Non-Life Insurance.
Trust Built Through Everyday Moments
Insurance is often associated with life’s biggest challenges, but its value is felt most in the moments that matter every day.
It is a parent knowing their family will be protected from life’s uncertainties. It is an employee receiving timely medical care when they need it. It is a business owner knowing their people are supported and their operations can continue moving forward.
For Etiqa Philippines, trust has never been built through policies alone. It is earned by consistently being there when customers, partners, and communities need help most.
In 2025, Etiqa Philippines paid more than ₱3.8 billion in insurance claims, providing financial support for medical treatments, hospitalizations, and life and motor insurance needs. Every claim paid represents a promise fulfilled.
“Our seventy years are not simply a reflection of how long we have operated. They represent the trust that generations of customers, employees, and businesses have placed in us,” said Anthony Lou Bernabe, President and CEO of Etiqa Philippines. “Our responsibility is to continue earning that trust by making protection simpler, more accessible, and more meaningful for the people and organizations we serve.”
Helping People Access Care When It Matters Most
Healthcare remains one of the most meaningful ways employers can care for their people.
Etiqa Philippines maintains a nationwide network of more than 1,200 accredited hospitals and clinics and over 30,000 affiliated doctors, helping bring quality healthcare closer to where people live and work.
Beyond the size of the network, the goal is simple: to make healthcare easier to access, easier to navigate, and more responsive to the needs of members and employers alike.
Supporting Businesses Through Growth
For many businesses, employees are the people who drive growth, serve customers, and turn business ambitions into reality.
Through its Group Life and Group Medical solutions, Etiqa Philippines continues to partner with employers in supporting workforce well-being. Its exclusive partnership with Insuropefurther strengthens its ability to support multinational and regional organizations through globally coordinated employee benefits solutions.
Its growing Non-Life Insurance business also helps organizations manage risks, safeguard assets, and build greater resilience.
Bringing Protection Closer to More Filipinos
As customer needs become more diverse, protection must become more accessible.
Through its Retail Insurance business, Etiqa Philippines provides solutions that help individuals and families protect what matters most, from health and life to travel and everyday risks. Its bancassurance partnership with Maybank Philippines also enables customers to access insurance solutions through a trusted banking relationship.
Looking Ahead
While seventy years provide a strong foundation, Etiqa Philippines believes the most important measure of success is how well it continues to serve customers in the years ahead.
Backed by the strength of the Maybank Group and Etiqa’sgrowing regional presence across ASEAN, the company continues to invest in solutions that help individuals, families, and businesses face the future with greater confidence.
Seventy years may tell the story of where the company has been. More importantly, they reflect the trust built with generations of customers and partners, and the responsibility to continue earning that trust in the years ahead.
Because trust is not measured by how long a company has existed. It is measured by how well it continues to show up for the people and businesses it serves.
