There was no better way to Gala To The Max than by spending a Sunday morning surrounded by fellow BTS ARMYs at SM City Marikina. On July 5, hundreds of ARMYs and running enthusiasts gathered for the BorahaEast 2.0 Purple Run, a celebration leading up to the BTS ARMY anniversary on July 9 and the group’s highly anticipated concert in Bulacan next year.
The day started with an energetic warm-up session as participants danced to BTS hits, setting the mood for an exciting morning ahead. Once the run officially began, the grounds came alive with a sea of purple as runners of all ages made their way through the course, sharing smiles, cheers, and their love for BTS.
After crossing the finish line, participants enjoyed refreshing Mogu Mogu drinks and delicious Mister Donut treats while spending time with fellow ARMYs. The excitement continued during the raffle draws, where lucky winners took home amazing prizes from the event sponsors, including official BTS lightsticks, BTS standees, and other exciting giveaways that made the celebration even more memorable.
The fun was made possible with the support of MINISO, Mogu Mogu, Gardenia, Oreo, Mister Donut, Blue, Classic Savory, Sunnies Studios, Crocs, Photo Objet, SM Store Marikina, Funko Pop, and Ajinomoto, whose generous prizes and treats helped everyone truly Max Out the experience.
More than just a fun run, the BorahaEast 2.0 Purple Run was a celebration of friendship, music, wellness, and the incredible bond shared by the BTS ARMY community. As excitement continues to build for BTS’ return to the Philippines with their concert in Bulacan next year, events like this remind fans that every purple moment is worth celebrating.
From the music and the run to the raffle prizes and shared memories, it was a morning that was truly All For You—proving once again why unforgettable experiences happen at the most loved mall.
