MANILA, Philippines — Samsung maintains its position as the world’s top soundbar brand for the 11th consecutive year, delivering the Samsung sound effect that’s unique to their soundbars and Sound Towers. Samsung’s engineering excellence—from the devices’ cutting-edge design to their compatibility with Samsung TVs—creates an unforgettable audio-visual experience that’s undeniably Samsung.
According to FutureSource Consulting, Samsung has strengthened its leadership in the premium audio industry since 2014, with a global market share of 20.1% in revenue and 18.4% in sales volume in 2024. Samsung Philippines’ Head of AV, Chris Almazan, noted that Samsung’s continued success stems from the high-quality audio experience it provides, creating the “Samsung Sound Effect” that accentuates every beat and delivers powerful bass for ultimate premium home entertainment.
“There’s nothing like the Samsung Sound Effect that enables our users to experience sound like never before. With seamless TV and soundbar integration, bi-directional sound, and more, we’re excited to continue introducing audio innovations for exceptional sound experiences that bring more meaning to watching TV or holding celebrations,” he said.
Going Beyond with Symphonic Sound
Samsung’s global leadership in soundbars can be attributed to its flagship Q-Soundbars, which boast an immersive sound experience enhanced by seamless integration with Samsung TVs. Launched just last year, the HW-Q990D has already been recognized by international industry experts and global tech media, including Newsweek, which praises it as “the best Dolby Atmos soundbar you can buy in 2024.”
Living up to its reputation, the Q-Soundbar produces the ultimate 3D sound, allowing users to experience each beat and pulse in the entire space around them through Wireless Dolby Atmos. Delivering sound from every angle, the Q-Soundbar is designed with 11 front and surround channels, including rear speakers, one subwoofer channel, and four up-firing channels for audio that is more immersive than ever.
Meanwhile, international tech publication Techlicious named Samsung’s Ultra Slim HW-S800D Soundbar as the Editor’s Choice, owing to its sleek, minimalist design and excellent audio quality. Apart from the 3D surround sound that it produces, the soundbar is the ideal sound device for those looking for a sleek sound device that complements the interior of their home. The Ultra Slim Soundbar is also suitable for wall-mounting, particularly in a home entertainment setup with a wall-mounted TV.
When connected to a Samsung TV through Q-Symphony, the soundbar and TV’s speakers seamlessly integrate, creating a harmonious symphony that plays through all channels.
Going Beyond with Shared Sound
Sound is key to the success of a celebration, as it sets the mood, creates positive energy, and contributes to the overall experience. Recognizing the importance of shared experiences, especially in gatherings, Samsung aims to provide a consistent sound experience through bidirectional sound that fills up the entire party space with its Sound Tower.
Whether it be a large fiesta celebration out in the streets with the whole barangay, a lively house party with friends, or an intimate karaoke session, the Sound Tower ensures that every person can enjoy the music—the Samsung Sound Effect that delivers fine-tuned audio no matter your passions.
With the Sound Tower’s bi-directional sound, it ensures that the audio is evenly distributed, filling the room for all to experience. Not only that, but the Sound Tower’s built-in woofer delivers deeper, more powerful bass performance that everyone can hear and feel, while the LED party lights create a fun atmosphere depending on the occasion through its different light modes, including Party, Ambient, Dance, Thunder Bolt, and Star.
Going Beyond the Usual with Samsung
In designing sound devices for all needs and lifestyles, Samsung is optimistic about bringing further joy and excitement to Filipino homes. This year, Samsung is set to release its new sound device lineup, introducing AI-enhanced surround sound, improved connectivity, and refined audio processing..
“With our latest and most advanced lineup of sound devices—from Q-soundbars to Sound Towers—we hope more Filipinos can enjoy sound experiences at home that go beyond what they thought possible,” Almazan added.
Experience the Samsung Sound Effect at home when you purchase a Q-Soundbar or Sound Tower! Get a free microphone with every Sound Tower and save up to Php 17,000 when you buy a Q-Soundbar by May 31, 2025. Go to samsung.com/ph or visit any of Samsung’s authorized dealers nationwide to learn more about Samsung’s number one sound devices.
