When it comes to appetite, it’s a well-known fact that Filipinos have the most adventurous of tastes. We are not afraid to explore different flavors, even from the international food scene. Still, amidst food fads and foreign cuisines, nothing beats the love we have for our own fare. When we look for comfort and familiarity, a lot of us still find our way back home to Filipino food.
GoodAh!!!, the first ever all-native food chain in the country, has been providing comfort food to Pinoys for more than 30 years. The brand can be considered a legend in the local restaurant scene, having been the one to introduce the iconic “Tapsilog” to the Filipino vocabulary. It is also known for its iconic lugaw, which people way back from the 90s would agree is what ‘comfort in a bowl’ tastes like. Decades after its establishment, the food chain continues to offer “Pagkaing Good for Every-All” with its menu made to satiate our Filipino food cravings.
“GoodAh!!! isn’t just a brand, it’s a feeling. And what’s more feel-good than Pinoy food, and the comforting memories they bring? That soothing bowl of goto, that satisfying plate of silog, that irresistible piece of Crispy Pata — we want our customers to feel like they are coming home with each spoonful of our food,” shares Tim Yang, President of GoodAh!!!. This brand promise is reflected in the offerings of the food chain which not only focuses on taste but variety as well. From signature Altanghap meals featuring their famous silogs, to their bilaos overflowing with favorites that fit every taste, GoodAh!!! brings a taste of home to the table without diners having to fire up their stove.
This is just one of the reasons why the food chain remains an institution in the industry despite the competition offering similar fare. It has been consistent in championing our local cuisine and it shows its passion and dedication for making good food. There’s definitely more GoodAh!!! to the brand than you think with the way it is able to fill the stomach–and hearts of Pinoys of all ages–with favorites like Crispy Pata, Lumpia, Pinakbet, and Bistek. In a time when food trends are the norm, the restaurant remains unwavering on its promise to deliver its best.
That doesn’t mean that GoodAh!!! is afraid to innovate. Its signature Baked and Fried Herbed Chicken is proof that even though it has already rooted itself in the local food culture, the food chain is also not afraid to try something new. Its flavorful value for money dishes means that customers can enjoy exciting combinations of Tatak Pinoy homemade, comforting goodness.
Dedicated to embodying Pinoy culture, the food chain also prioritizes good customer service. The values GoodAh!!! supports–like empathy and relatability–shine through in its service orientation. As the brand wittily boasts, it is “Open 25 hours and 7 days a week”, showing cheerful dedication in its food service operations. They even incentivize their delivery service as customers can enjoy 10 percent off of their delivery orders if they directly put them in via GoodAh!!!’s hotline at 84-707070 or send them via their Messenger account @GOODAHPH. Their menu is also available to order via food apps like Grab Food and Foodpanda where other discounts can also be enjoyed.
When it comes to food preparation, GoodAh!!! follows the strictest standards to make sure that they offer the best meals to their customers. Yang shares, “GoodAh!!! was the pioneer in elevating the lugawan and tapsilogan into a first-rate dining experience, with a professionally-run and sanitized kitchen, clean modern facilities, and well-trained staff.” He adds, “Our food offerings have evolved since then, but to this day we hold that same commitment to providing the highest caliber of service.”
If comfort were a taste, then GoodAh!!! serves up the best of it, dedicated to embodying Filipino culture through the food we’ve grown to love. So the next time you feel like coming home, you can always count on GoodAh!!! to welcome you with open arms. Ano mang taste mo, #GoodsKaDitosaGoodAh.
GoodAh!!! has physical branches in Makati, Alabang, Valenzuela, Fairview, Pasig, Granada, Timog, Sucat, and Bicutan. Diners can dine in or takeout from 8AM to 8PM but their food service is available all day via food apps like GrabFood, Foodpanda, Pickup.ph, and Pick-A-Roo. To stay updated on GoodAh!!!’s new offerings and promos, follow them on Facebook or visit their website.