brings back Gawad Madiskarte, a tribute to outstanding women entrepreneurs, with over P1 million worth of prizes. Nine moms from all over the Philippines have the chance to win cash prizes, gadgets, PLDT Home Fiber line for 12 months, mentorship program, and more!
A Facebook community launched in the thick of the pandemic, Madiskarte Moms PH encourages entrepreneurship among moms wanting to earn from home through online businesses while still enjoying quality time with their families. The community has more than 154,000 members who regularly share ideas, and offer each other advice, encouragement, and inspiration.
The mompreneur group also empowers their fellow women and the people around them. They have the ability to draw strength from their life experiences, challenges, and hardships. And most especially, this community helps women turn their startups into scalable businesses that can financially support their families and fuel their dreams.
Honoring the Madiskarteng Pinays
Gawad Madiskarte was first launched to honor the mompreneurs who overcame challenges and flourished at the height of the pandemic. In a report by the ADB, it was found that “more women than men have left their paid jobs to provide essential services to their families,” and that 64% of women had no personal income, compared to 39% of men. Another study found that more Filipino women than men began to run home microenterprises on ecommerce platforms during the pandemic.
Gawad Madiskarte was born from the insight that the one thing Filipino moms needed to cope with the pandemic was a sense of optimism, confidence, and sheer determination. By celebrating women’s achievements and showcasing women’s support for each other in a community through this annual award program, MMPH aimed to build that confidence. This year, Gawad Madiskarte is back to do just that.
Major categories for this year include Diskarteng Angat (Fastest-Growing Business), Diskarteng Digital (Best Multi-Channel Business) and Diskarteng May Puso (Best Social Enterprise). Two major winners per category will be chosen from the Startup Division and Scale Up Division. The former are home or online businesses that recently started and show great potential while the latter are businesses that have been running for at least 13 months and are registered with the Department of Trade and Industry (DTI) or the Bureau of Internal Revenue (BIR).
Special awards will also be given to three deserving finalists. These awards are Diskarteng Malikhain (Most Creative Business Branding), Diskarteng Pasulong (Most Innovative Product) and Diskarteng Home Biz (Mompreneurs’ Choice Award).
Last March, PLDT Home’s Madiskarte Moms PH (MMPH) won, not only the Gold Anvil Award, but also the prestigious Grand Anvil – the highest honors at the 58th Anvil Awards, considered the Oscars of local PR, awarded by the Public Relations of the Philippines (PRSP). MMPH was also given the Silver Award from the Asia Pacific Stevie Awards last year. Gawad Madiskarte 2022 was also honored at this year’s Anvil Awards with the Gold Anvil under the PR tools category.
To join this year’s awards, applicants should be part of the Madiskarte Moms PH Facebook community and fill out the Google Form posted on the announcement tab of the group. Interested applicants can enter this year’s Gawad Madiskarte Awards until May 15, 2023.
To know more about this year’s Gawad Madiskarte and details on how to enter, join https://pldthome.info/GawadMadiskarteAwards2023.
