To celebrate International Women’s Day, The Hershey Philippines has launched their #HerShe campaign, a month-long initiative that aims to celebrate women and girls worldwide. The campaign includes a unique packaging design that features ‘SHEroes’, the company’s support for its nonprofit partnership, and a new global mentorship program that seeks to empower and create the next generation of diverse leaders.
The theme for this year’s International Women’s Day is “Celebrate #HerSHE,” which encourages consumers to recognize the limitless potential and impact of women and girls. Hershey is committed to advancing gender equity, investing in girls and women, and promoting female-focused storytelling on a global scale.
According to Ahmad Nasser, Marketing Director – AEMEA at The Hershey Company, empowering women is part of Hershey’s DNA. The company believes that women’s impact and potential often go unnoticed, and they want to use their platform to showcase the incredible things women can achieve when recognized and empowered.
Driving Woman-Focused Storytelling Through Hershey Philippines HerSHE Campaign
Hershey’s #HerSHE campaign will take place in the Philippines, Thailand, Singapore, and Malaysia. The company plans to transform its iconic 40-gram Hershey’s milk chocolate bar wrapper, as well as other popular flavors, into a celebration of women, their accomplishments, and the impact they have made in their respective countries. The campaign will also include an online community with curated templates and personalized messaging that consumers can use to celebrate and recognize the inspiring Sheroes in their lives.
The Hershey Company has a long-standing commitment to championing women, with gender equity and representation being an essential element of its enterprise diversity, equity, and inclusion (DEI) strategy. Hershey has been consecutively named to Forbes’ list of the World’s Top Female-Friendly Companies for the past two years, notably taking first place in 2021.
To further promote women-forward storytelling, Hershey has partnered with Girl Up, a nonprofit committed to advancing girls’ skills, rights, and opportunities to be leaders, in several regions, including India, Mexico, the Philippines, Thailand, and Canada. Using digital and social channels, Hershey and Girl Up will magnify the voices of girls and women who are making a difference around the world. Hershey and Girl Up will also launch a global mentorship cohort, pairing ten young women with international leaders for ongoing personal and career development.
To learn more about The Hershey Company’s efforts to promote gender equity, you can read their 2021 ESG report.