World Vision Celebrates 65th Anniversary by Launching the Childhood Rescue Campaign

In celebration of its 65th year milestone, World Vision Philippines shared over six decades’ worth of providing better future for vulnerable children through a virtual media launch held last May 30, 2022. The event featured an impactful campaign launch for “Childhood Rescue” with Bianca Umali as the campaign’s lead celebrity ambassador.

World Vision’s “Childhood Rescue” aims to focus on the most dangerous places where children and their communities have been greatly affected by armed conflicts such as Marawi.

The Marawi siege in 2017 has caused thousands of young Filipinos to live amidst armed conflict, political unrest, and ongoing instability even until today. It has displaced at least 350,000 people, including at least 200,000 children, according to the Disaster Response Operations Monitoring and Information Center of the Department of Social Welfare and Development (DSWD) Disaster Response Assistance and Management Bureau (DREAMB).

In these places, children are extremely vulnerable to violence, poverty, and abuse. The Childhood Rescue Campaign advances World Vision’s purpose— protecting the lives, welfare, and rights of children, especially those who are living in the most dangerous places.

As part of national initiative Task Force Bangon Marawi, World Vision’s Childhood Rescue campaign responds to these urgent and arising challenges with effective interventions, and crisis recovery programs to address the needs of internally displaced families and children since 2017.

World Vision hopes to increase support and raise more donations for its ongoing child welfare projects, “Bangon Marawi” and “Child Protection”. Both programs aim to cover a total of 10 barangays with 6,559 children as target beneficiaries this 2022.

Jun Godornes, Resource Development Director of World Vision, said during the official media launch, “Given the challenging situation of dangerous areas in the Philippines that may take a very long time to resolve, there is a constant threat that a Filipino child’s life can change for the worst in an instant. Despite this situation, World Vision is doing its best to ensure that these children don’t miss out on having a joyful childhood and a hope for a peaceful future. We invite everyone to support our Childhood Rescue campaign. Let’s help these vulnerable children living in Philippines’ fragile locations. Together, let’s bring hope, joy and justice to all children.”

Aside from the Childhood Rescue program launch, World Vision also unveiled its new campaign, and future projects in time for its 65^th Anniversary celebration. With the mission to bring “Hope, Joy and Justice for All Children”, World Vision aims to reach the most vulnerable children and transform their lives.

Kapuso star and actress Bianca Umali shared her experiences as a World Vision ambassador and expressed her support for the Childhood Rescue campaign through a video message shown during the media launch.

“World Vision has given me the opportunity to become an ‘ate’ to these vulnerable children. Every small effort in helping them goes a long way,” Bianca shared as she recalls her trip to Marawi with World Vision. “Every child deserves to have a childhood. Let us all come together for these children because I believe that they are the future.”

With a total of 47,302 individuals including 16,875 children assisted by the organization’s efforts, World Vision remains committed to serving more affected families and assisting in rebuilding communities to help provide a safe place for children.

For more information and how you can support World Vision’s Childhood Rescue please visit www.worldvision.org.ph