Shopee Debuts Kim Chiu as Brand Ambassador to Kick Off the 10.10 Brands Festival

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, introduces its newest brand ambassador, Kim Chiu, alongside the launch of the 10.10 Brands Festival, its biggest brands sale of the year. The famous actress, dubbed the Princess of Philippine Movies and TV, will feature in Shopee’s new TV commercial and many exciting in-app activities.

Martin Yu, Director at Shopee Philippines, said, “Shopee Philippines is happy to welcome one of the country’s top entertainers into the Shopee family, Kim Chiu. Kim’s bubbly, charming personality and love for online shopping both resonate with millions of Filipinos who find joy and excitement on Shopee. This 10.10 Brands Festival, we hope to bring the best brand deals and so much more with our valued and trusted brand partners.”

Users can look forward to these from Shopee brand ambassador Kim Chiu:

Kim Chiu’s new Shopee TV commercial: Kim Chiu gives the viral “Proof of Delivery” trend her own spin. Fans can look out for the TV commercial on local TV networks and on Shopee’s official Facebook and YouTube accounts.
Kim Chiu for Shopee Prizes: Users can find Kim Chiu on in-app games such as Spin & Win and Guess It Right, which they can play to win rewards such as coins and vouchers.
Mini-games and contests with Kim Chiu: This October, users can join the #10BrandFaves contest featuring Kim Chiu for a chance to win 1,000 Shopee coins.

Fans can look forward to more Kim Chiu content such as behind-the-scenes videos on Shopee’s official YouTube and TikTok channels, and Kim Chiu-themed Instagram stickers. Users can also interact with the actress herself during her Twitter takeover on Shopee’s official Twitter account this October 9.

Shopee 10.10 Brands Festival

Starting October 1, shoppers can check out different themed sales on Shopee including the Groceries Fair on October 1, Fashion Fair on October 2-3, Mom & Baby Fair on October 4, Work From Home Fair on October 5, Gadgets and Gizmo Fair on October 6-7, and Beauty and Wellness Fair on October 8-9.

At the 10.10 Brands Festival, shoppers can use ShopeePay to buy load, pay bills, and scan to pay. They can activate their ShopeePay wallet and top up through online banking, debit card, and over-the-counter partners to get up to 50% discount on load from Globe, Smart, Sun, and TNT; 50% cashback from Maynilad, PLDT, and a growing list of partner billers; and ShopeePay ₱1 Deals from Puregold, Ultramega Supermarket, Potato Corner, and other partner merchants.