Social media is all about empowering people with your stories

In celebration of World Social Media Day, FWD Insurance’s campaign #StrongerYouWithFWD hopes to create a digital movement –let’s fill our social media timeline with positive stories of strength and inspire every Filipino to continue to celebrate living amid the pandemic.


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Every day, Filipinos spend  four hours on social media, which is double the global average of just two hours. In fact, for the consecutive sixth year , the Philippines has been ranked first in terms of the time spent on social media as revealed in the latest annual report published by We are Social and Hootsuite.

But what are we seeing on social media? Negativity?

Shouldn’t we use our time and posts to inspire people?

It’s high time we filled our timelines with Success stories instead. Make it all about Empowerment. Change negativity to positivity!

Post your story of strength

FWD Insurance’s latest activation #StrongerYouWithFWD Stories Movement aims to spread positivity and strength through  personal stories and experiences. Today, on World Social Media Day, we are inviting Filipinos to post stories about past and current struggles that they have overcome, and share with five people by tagging them so they can also join to share theirs. Every week in July, FWD will choose the 10 stories to be featured on its Facebook and Instagram pages. At the end of the campaign, FWD judges will choose the 10 most inspiring stories among the weekly winners. To know more about the contest, visit bit.ly/ShareYourStoryandWin.

“With the #StrongerYouWithFWD Stories Movement, we aim to remind all Filipinos of their strength and encourage them to celebrate the struggles that made them strong and thank the people who inspired them to push past challenges. In this way, we hope to fill our social media timelines with empowering stories. Because, as a brand, that’s what we do. We empower people by giving them the protection and the financial strength so they can worry less and  truly celebrate living,” says Roche Vandenberghe, VP, Head of Marketing.

Bayanihan with stories

The campaign draws on the Filipino bayanihan spirit—using our stories of strength to empower others. By amplifying these stories on social media, we hope to make a difference in people’s lives,  especially right now—during the pandemic—by making them realize that we have the strength in us to overcome anything. We’ve done it before, and we can do it again. All we need is that extra push and a reminder that we are far stronger than we think.

So be that extra push for others! Share your story, tag five friends, and change lives. Join the movement! We are the change that we want to happen. And we can start it with a post.

Visit fwd.com.ph to know more about FWD Insurance.


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  1. I like this FWD insurance campaign where they would be able to support and encourage others how to be strong in facing challenges in life as well as empowering them with inspiring stories. We know that social media has now a big impact in our lives. For some reasons , it affects us negatively but if we will going to use social media in a right and positive way ,by inspiring people with positivity especially in this time of crisis.Im so glad that FWD has this kind of initiative where we need it the most as we are experiencing crisis.

Mommy Iris

I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!