Shopee 12.12 Birthday Sale kicks off on a high note, with four times more items sold in the first hour compared to last year  

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicked off its fifth 12.12 Birthday Sale on a high note with strong enthusiasm from shoppers across the region. Shopping activity surged at midnight on December 12, with four times more items sold in the first hour compared to 2019.

Key trends in the first 8 hours of 12.12 Big Christmas Sale

• Home & Living, Men’s Apparel, and Health & Personal Care are the most popular product categories among Filipino consumers.

• People are prepping for fitness-related New Year’s resolutions by stocking up on activewear. In the first 8 hours of December 12, around 30,000 units of men’s jogger pants were sold. Filipinos are also keen on doing some home organizing over the holidays, with around 22,000 shoe box organizers sold.

• Filipinos are eagerly snapping up the best deals in celebration of Shopee’s fifth birthday, with one shopper making almost 100 orders in the morning of December 12. Shopping activity is also highest in Metro Manila, South Luzon, and North Luzon.

Discover more unbeatable deals at Shopee 12.12 Big Christmas Sale until midnight at https://shopee.ph/m/christmas-sale.