Even if families spend most of their time at home, many find that they have become busier than ever. The line between work and home life has blurred, which made it even more difficult for families to bond. However, there are still things that families can easily do to enjoy each other’s company – and cooking is one of them.
To nourish moments at home, Ajinomoto Philippines Corporation (APC) encourages Filipino families to make cooking a family bonding habit. As food plays a huge part in our homes, cooking is a fun activity that families can easily plan and incorporate into their schedule with just the use of the right tools and ingredients.
“There is a big learning curve to the new stay-at-home lifestyle and everyone is adapting as we go. This, along with flexible working hours, means that there is less time for families to spend with one another. Cooking is a fun bonding activity as shared tasks help create stronger bonds among family members. It also makes meals more rewarding because everyone including children can contribute in preparing them,” says Roann Co, APC’s General Manager of Marketing and Public Relations.
For instance, Ajinomoto’s Crispy Fry®, the #1 breading mix brand in the market, makes frying family favorites a breeze. It is made from choice flours and starches perfectly blended with seasonings to help even kitchen beginners turn regular fried chicken and fish into crispy-delicious and isda-licious meals.
For chicken lovers, Crispy Fry® Chicken Breading Mix makes kid-approved fried chicken that’s #Crispanalo. It comes in Original, Garlic, and Spicy flavors, and another that comes with Gravy Mix to be paired with fried chicken. Meanwhile, for fish-loving fans, the new Crispy Fry® Fish Breading Mix makes fried fish crispier and more delicious without the hassle and oil-spills.
These kitchen essentials are part of Ajinomoto’s Eat Well, Live Well promise, which aims to provide good food and better health to Filipino families.
“We encourage families to make the most of the new normal by spending more time together. Through Ajinomoto products such as Crispy Fry®, cooking or frying can be made easier so everyone can join in. As long as everyone is at home together, every day is Family Day,” shares Co.