BTS #LifeGoesOn TikTok Challenge Sets a Record of 930M views in 15 days


1 comment

Manila, Philippines,  December 8, 2020 – TikTok, the leading destination for short-form mobile videos, today announced that BTS’ ‘Life Goes On’ which recently topped the Billboard ‘Hot 100’, hit a milestone on TikTok, setting a record of 930 M hashtag views in just 15 days.

Held from November 21 to December 5, the #LifeGoesOn challenge was a call for users all over the word to interpret and positively express how ‘Life Goes On’ in their own creative ways. The videos created with #LifeGoesOn had more than 463,276 in 15 days of the campaign.

BTS also participated in the challenge and connected with their fans by releasing TikTok videos of their own: Jin goes through a flipbook, RM and V does maple leaf art, Jimin decorates a glass bottle, j-hope takes Polaroid pictures and JungKook practices calligraphy. In response, the group’s fans, ARMY, uploaded videos of themselves dancing and singing along to the new song, as well as moments in their daily lives with friends and family.

A special ‘Life Goes On (ARMY version)’ music video will be released on the official BTS TikTok and social media channels on December 30, capturing selected video submissions that were part of the #LifeGoesOn challenge.

For more details about the challenge, visit the #LifeGoesOn Challenge Event Page.


Like it? Share with your friends!

1 comment
Mommy Iris

I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!

One Comment

Your email address will not be published. Required fields are marked *