As a platform anchored on creativity and self-expression, TikTok has become a haven for trendmakers online. Its highly engaged community transforms unique and inspiring content from the app into memorable cultural moments through every interaction.
The last few months have seen the rise of many viral challenges across multimedia platforms with the most popular ones collectively earning over 1B views. Looking back to the trends that have gone viral, it all traces back to a TikTok video or creator that started it all.
With every new trend, the community grows exponentially, and a sense of belonging is reinforced as more and more creators join in, and post their own versions of popular videos. This creates an endless cycle of creative self-expression.
Here’s a look back at 10 TikTok Challenges that have gone viral among creators and fans, both on and off the app.
1 #talachallenge - 216M views in the Philippines
Filipino pop superstar, Sarah Geronimo’s single, Tala, broke boundaries as a TikTok challenge, with everyone from local celebrities, Kpop idols, and even Jollibee, sharing their versions on the app.
2 #catriona - 125.8M views in the Philippines
In case you didn’t know, the music and choreography used for the #Catriona challenge are inspired by 2018 Miss Universe winner, Catriona Gray
3 #marikitdancechallenge - 964.6M views in the Philippines
Juan Caoile and Kyle Caplis’ catchy song, Marikit, grew in popularity after hundreds of TikTok users started learning the choreography for this dance trend, and posting their own take on the viral challenge.
4 #chinitagirl - 329.7M views in the Philippines
Filipino rapper Li’l Vinceyy’s song, Chinita Girl, combined with Austin Ong’s choreography, made the perfect dance challenge that everyone wanted to be a part of.
5 #savagelove - 53M views in the Philippines, 1.1B views worldwide
Both the song and the dance moves for this viral challenge are so simple, yet so catchy. Literally anyone can do it, which could be the reason why so many have joined the trend.
6 #howichange - 363.8M views in the Philippines, 2.9B views worldwide
This challenge takes throwback photos to a whole new level. There’s no limit to how creative you can get with this TikTok photo filter combined with music from the app’s extensive library.
7 #pictureinpicture - 567.4M views in the Philippines
TikTok’s Picture in Picture sticker is a fun way to post about your crush-turned-boyfriend or girlfriend, or even your celebrity crushes, too!
8 #wipeitdown - 159.4M views in the Philippines, 10.1B views worldwide
Show off your best looks, as well as your editing skills, with the Wipe It Down Challenge. It’s so much fun that even A-list celebrities are doing it!
9 #videoreply - 71.2M views in the Philippines, 1.6B views worldwide
The video reply trend has helped boost interaction between members of the TikTok community by encouraging influencers to really connect with their followers, and giving fans an opportunity to reach out to the creators that they love.
10 #TikTokU - 1.4B views in the Philippines
TikTok is a great platform for learning, as you will see when you browse through #TikTokU content. There’s a lot of information that you can pick up from these posts, from life hacks to fascinating facts.