AJINOMOTO® Umami Culinary Challenge 2013

Last year, Miriam College bagged the Umami Bowl Award for garnering the highest average score in major competition categories including the Umami Feature Writing Contest which also made them bag the Dr. Ikeda Award.

This year, on February 2, 2013, 450 HRM and Nutrition students from 43 universities and colleges in Metro Manila and nearby provinces are set to showcase their culinary skills and mastery of the umami taste at the 4th AJINOMOTO® Umami Culinary Challenge (UCC). The whole day event will be held  at Hall 2 of the SMX Convention Center.

Now on its fourth year, Ajinomoto Philippines Corporation has established UCC as the first of its kind, interschool, multi-category culinary competition that focuses on umami, the 5th basic taste alongside sweet, sour, bitter and salty. UCC is growing bigger each year. “We want more aspiring chefs to discover how deep understanding of umami effectively develop their skills to attain culinary excellence.” says Chef Russell Bautista, Project Head of UCC.

Contestants will be engaged in five (5) competition categories:

  1. Umami Bento Meal
  2. Healthy Asian Umami Dish
  3. Best Filipino Umami Dish
  4. My own Umami Creation
  5. Umami Potter

Criteria for selecting the winning dishes are intensity of umami taste, culinary technique and creativity, dish preparation, plate presentation and Eat Well, Live Well.® Cooking, which refers to the integration of culinary skills and nutrition knowledge to create a delicious and nourishing umami dish.

Culinary luminaries like Chef Seiji Kamura (Executive Chef Mana Clinary Fusion), Chef Joey Herrera (ISCAHM Chef), Chef Ed Quimson (Chef Patron M Catering & Fine Foods), Chef Eugene Raymundo (Food stylist, part owner of Five Cows Restaurant and Kitch Café), Chef Babes Austria (Executive Chef, Taal Vista Hotel Tagaytay), to name a few, will serve as competition judges.


Foodies and other guests will enjoy seminars on food safety and food processing, umami cooking demonstrations, interactive booths from sponsors and other exciting activities. UCC also welcomes caterers and meat processors as the event is staged in partnership with the Food Caterers Association of the Philippines (FCAP) and the National Meat Inspection Service (NMIS). The AJINOMOTO® Umami Culinary Challenge 2013 is presented by Ajinomoto Philippines Corporation and sponsored by La Germania, Solane, Whirlpool/Fujidenzo and Masflex.

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Mommy Iris

I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!