In today’s generation where new products are introduced every now and then, each brand must constantly evolve and think of the best strategies to apply for them to market and sell their products effectively. Some may shamelessly do false advertisings in order to get the consumer’s attention and arouse their curiosity for them to try that certain brand, while others stay firm and true to their customers – this is where Phiten belongs.
Phiten is an innovative Japanese brand of various accessories such as bracelets, necklaces, sports supports and guards, as well as, apparel that are infused with aquametal technology.
Necklaces & bracelets with the Aquatitan technology are some of the most popular items in the Phiten line
Apparel and sports supports & guards is also part of the Phiten line
The Phiten Rakuwa Necklace X100, one of their top of the line products
An alternative medicine practitioner, Yoshihiro Hirata, founded Phiten in 1982. Over the years, Phiten has made its way to the top of selling their products because it remained honest and sincere to their clients.
Phiten never claimed any false advantage of their accessories; rather, it only claimed three benefits as explained by Ronaldo Colmenar, general manager of Sports Entertainment & Events Management Inc. (SEEMI) the exclusive distributor of Phiten products. These claims are:
1. proper blood circulation,
2. prevention of injury and,
3. enhancement of flexibility
Mr. Colmenar also added that when the clients use or wear Phiten accessories, it can help them obtain a “balanced state, a relaxed state for the body.” He also pointed out that Phiten is not a sports product but a health product. What is more interesting about Phiten is that, their claims are supported with scientific studies from the Society of Aqua Metal Research, an independent third party group that performs scientific researches on the evidence of Aqua metal benefits such as the one infused in Phiten products.
For more information on Phiten and their products, you can visit their official website, www.phitenphil.com, or you can opt to personally go to any Phiten shop kiosk and consigned stores nationwide. You may also visit and like Phiten’s Facebook page, www.facebook.com/phitenphilippines, for more updates and other exciting online promos.