East of Metro Manila, Philippines, April 4, 2026 – SM Malls in the East Metro, in partnership with SM Cares, turned Earth Hour last March 28 into a vibrant celebration of movement and sustainability through Project Neon. The initiative united communities through high-energy activities that prove going green can be fun, engaging, and all for you. Across each most-loved mall, hundreds of participants showed up in glowing neon to max out their support for the planet.
In a burst of color and energy, SM City San Mateo’s Neon Pedal gathered bikers for a neon-lit unity ride around the municipality, while SM City Marikina’s Neon Run saw runners take on a 3KM fun run along the mall’s driveway. SM City Masinag’s Neon Move turned Earth Hour into a lively fitness gala with Zumba enthusiasts dancing in full neon flair, as SM Center Antipolo Downtown’s Neon Paddle brought together pickleball and badminton players for glowing, high-spirited matches.
Through Project Neon, SM Malls and SM Cares once again brought communities together for a meaningful cause—proving that even in the dark, collective action can shine the brightest, inspiring everyone to take part in protecting the planet one movement, one shared experience at a time.
