In a time where digital advertising saturates every screen, it’s notable that tangible, branded merchandise remains a staple of effective marketing strategies. Promotional products—ranging from custom apparel to eco-friendly gift boxes—serve not only as physical reminders of a brand but also as powerful tools that drive consumer engagement, loyalty, and purchasing behavior.
A Thriving Global Industry
The promotional products industry continues to experience strong growth, highlighting its vital role in the global marketing landscape. In 2024, the industry’s global market size was valued at over $26 billion, with the Asia-Pacific region accounting for approximately 23%—nearly $6 billion of the total.
Marketing and advertising expenditures on promotional products in countries such as the Philippines, Indonesia, India, and Vietnam are anticipated to grow by over 5.3% through 2025 . This surge reflects the region’s dynamic economies and the increasing adoption of promotional merchandise as a key marketing tool.
Tangible Impact on Consumer Behavior
Promotional products wield a unique influence on consumer perceptions and actions. Studies reveal that 85% of consumers remember the brand who provided them with a promotional item, and 89% can recall that brand even after two years. These items often become integrated into daily life, with 81% of consumers keeping promotional products for more than a year .
Beyond recall, these products foster positive brand associations. Approximately 52% of consumers develop a more favorable impression of a company after receiving a promotional item . This goodwill translates into increased customer loyalty and a higher likelihood of repeat business, making promotional merchandise a cost-effective component of customer retention strategies.
One venue. Top suppliers. Unlimited gift ideas
As the industry continues to innovate, the 38th Corporate Giveaways Buyers’ Show stands as a premier event for businesses looking to harness the power of promotional products. Scheduled on July 2-4, 2025 at the SMX Convention Center Manila, this annual trade show offers a comprehensive showcase of the latest trends and products in corporate gifting and branded merchandise. It is the preferred event for marketing & brand managers, procurement professionals, business owners, event planners and HR executives for finding new ideas for promotional gifts and discovering what gifts are trending every year.
In 2025, branded promotional products continue to be a vital element of successful marketing campaigns. Their ability to create lasting impressions, foster customer loyalty, and adapt to contemporary trends ensures their relevance in an ever-evolving marketplace. Attending industry events like the Corporate Giveaways Buyers’ Show 2025 offers businesses the opportunity to stay ahead of the curve, connect with key players, and discover products that resonate with their target audiences.
Admission to the Corporate Giveaways Buyers’ Show 2025 is free of charge. Register at corporategiveawaysbuyershow.com.
