L’Oréal Philippines marked a new chapter in its 36-year journey in the country, underscoring the essential role of the beauty sector and the company’s commitment to sustainable growth and community empowerment. The company inaugurated its new, future-fit headquarters at The Podium West Tower in Ortigas, Pasig City, and gathered over 350 government partners, business leaders, advocates, students, and beneficiaries for their contribution and partnership in its social, environmental, and innovation-led commitments. Located on the 35th floor of a LEED GOLD Certified building, the headquarters uses 100% renewable energy and is home to innovative spaces such as the L’Oréal Academy, livestream rooms, and ergonomic and tech-enabled office spaces designed to boost collaboration, wellbeing, and sustainability.
Beauty Industry’s Role in Societal and Economic Transformation
L’Oréal Philippines’ “Sense of Purpose” event put the spotlight on the beauty industry’s contribution to societal and economic transformation. From local manufacturing and distribution to beauty salons, e-commerce, and social commerce, the beauty sector fuels job creation, wellness, and empowerment, especially among women and youth.
“We are not just inaugurating a new office—we are renewing our commitment to act with purpose and lead with impact,” said Yassine Bakkari, Country Managing Director of L’Oréal Philippines. “At L’Oréal, we believe that beauty is essential—to self-confidence, livelihood, sustainability, and progress. This headquarters is a testament to our commitment to providing “beauty for each”, empowering communities, and championing sustainable business practices in the Philippines.”
Serving the Diverse Beauty Needs of Filipinos Through Beauty Tech
The Philippines is a melting pot of beauty, drawing from a unique blend of indigenous traditions and cultural influences. The beauty standards and practices in the country continue to evolve, and in this digital era, the celebration of natural beauty, diversity, and representation has become more evident.
To bring the best of beauty innovations and experiences to Filipinos, L’Oréal draws from its “Beauty for Each” strategy powered by Beauty Tech, allowing for deeper personalization. At the “Sense of Purpose” event, the company showcased its Beauty Tech portfolio, such as Lancôme Skin Screen that analyzes real skin condition in just 20 minutes, Kerastase K-Scan for scalp analysis, and Kiehl’s Instant Skin Reader that uses a smart photo assessment technology to reveal personal skin concerns.
Rallying our Partners Towards a Circular Model
Recognizing the longstanding plastic pollution problem in the Philippines, L’Oréal has made bold strides to support the transition to a circular economy. In partnership with PCX Markets, L’Oreal has successfully recovered 875 metric tons of equivalent plastic waste since 2023, equal to the weight of ~150 jeepneys. Collected plastics are upcycled into outdoor furniture and PET flakes. Its Recycle for Rewards plastic collection initiative with Watsons also encourages consumers to return used beauty products in exchange for rewards.
Driving Inclusive Growth
Through programs like Beauty For A Better Life’s Expert Hairdressing Training and E-Beauty Advisor Training, and Inclusive Sourcing program, L’Oréal has supported close to 3,000 Filipinos living in vulnerable conditions with beauty and digital education and livelihood opportunities.
“Our goal is to empower 10,000 Filipinos, especially women, by 2030 through our Beauty For A Better Life and Inclusive Sourcing programs, creating more livelihood opportunities in the beauty industry,” added Bakkari. “Our commitment is fueled by our partners who share the same passion in driving inclusive growth. We thank the local governments of Quezon City, Makati, Manila, Mandaluyong, Marikina, Pateros, Antipolo, and Taguig, our corporate partners Watsons and TikTok, and our NGO partners SPARK! Philippines, Philippine Business for Social Progress (PSBP,) and PCX Markets for their unwavering support over the years.”
L’Oreal believes in the transformative power of beauty to act as a catalyst for change in the Philippines. It continues to work with partners to fuel its mission of creating beauty that moves the Philippines.
