Personal Collection (PC), one of the leading Filipino-owned direct-selling companies, bags the “Home Brand of the Year – Philippines” at the FMCG Asia Awards 2024 for its flagship brand, Tuff, making it the only Philippine brand to receive the award this year.
The award-giving body recognized Tuff’s commitment to expert cleaning and sustainability, solidifying its status as a trusted choice in Filipino households. Tuff, the first-ever brand of Personal Collection, which began as a toilet bowl cleanser, has since evolved into a comprehensive home care line.
Additionally, most Tuff products are packaged in biodegradable materials, designed to decompose within five to ten years in landfill conditions. This initiative reflects the brand’s proactive effort to help address the pressing problem of plastic pollution in the Philippines.
“This award reflects the hard work and passion our team puts into making Tuff better every day. We’re committed to creating quality products that truly make a difference in our consumers’ lives, one home at a time. This fuels our drive to keep innovating and raising the bar in the home care industry,” Jun Evangelista, Chairman of the Board stated.
Tuff’s product range has expanded over the years to meet the diverse needs of Filipino households. The line now includes products such as the Tuff Multi-Surface Cleanser, Tuff Protectant, Tuff Liquid Laundry Detergent, and Tuff Germban, among others. All these newest additions carry the same high-quality standard that its loyal customers love about Tuff Toilet Bowl Cleanser.
The FMCG Asia Awards is a prestigious awards series recognizing the most outstanding companies in Asia Pacific’s FMCG industry. The awards celebrate the constant and innovative initiatives in individuals and organizations and provide a venue to spotlight companies such as Personal Collection that are at the forefront of the future of consumer goods in the country.
In addition, Personal Collection continues to garner recognition for its product excellence across various categories. MilkyBright, its flavored milk drink, won the Parent’s Choice Award of the AsianParent Awards 2024. Alfa-1 Antibacterial Soap received the Editor’s Choice Award given by the Esquire Essentials Awards 2024. Aspire Body Spray Romance was recognized as the winner in the Body Mist category, while Check Antibacterial Soap with Moisturizer won in the Liquid Antibacterial Hand Soap category of the Cosmo Awards 2024. One of Tuff’s standout products, Tuff Germban has also received the “Best Disinfectant” award from the Smart Parenting Awards 2024.
Moreover, the In The Mood Lipstick Collection was recently named one of the year’s Best Beauty Finds by the Metro Beauty Awards 2024.
You may check out the award-winning products and other products from a Personal Collection dealer or visit their official stores on Lazada, Shopee, and https://www.personalcollection.com.ph/.
