Embracing the true spirit of Christmas, Sanicare, a trusted Filipino personal hygiene brand, celebrated the season of giving with its inaugural “Carols of Care” event at SM City North EDSA Annex Event Center. Centered on the theme “Sharing the Care”, the celebration reflected the brand’s commitment to fostering community, love, and togetherness—values deeply rooted in Filipino Christmas traditions.
The event marked the launch of Sanicare’s limited edition holiday-themed tissue boxes, inspired by the cherished Filipino tradition of caroling. Featuring vibrant and nostalgic designs, the collection captures the joy of communities coming together to share songs and cheer during the holiday season.
“Our holiday-themed tissue boxes are a celebration of Filipino Christmas traditions, capturing the warmth and joy of the season,” said Jazel Ramos-Yeo, Sanicare’s Marketing Communications Manager. “These designs embody the spirit of ‘Sharing the Care’ by inspiring moments of connection and togetherness. Each box serves as a visual invitation to share kindness, love, and compassion with loved ones. By incorporating beloved Filipino customs like caroling, we aim to foster a sense of nostalgia and strengthen family bonds.”
Present at the event were Sanicare’s Care Ambassadors, Bianca Gonzalez-Intal and Belle Mariano, who brought the theme of “Sharing the Care” to life. Together, they led the Care Conversations segment, sharing their personal experiences and insights on the importance of hygiene and well-being, especially during the festive season. Through heartfelt stories and practical advice, they inspired attendees to embrace balance, joy, and celebration amidst life’s challenges, perfectly reflecting Sanicare’s commitment to providing #TheCareYouDeserve and rekindling the spirit of Christmas celebrations.
The “Sharing the Care” theme resonates with Sanicare’s core mission of putting customers at the heart of everything it does. “Sharing the care has always been part of who Sanicare is,” added Ramos-Yeo. “It’s embedded in our identity and drives us to create products that cater to the specific needs and preferences of our customers. Beyond that, we aim to play a role in their journey of sharing love and care with friends and family, especially during the season of giving.”
A special meet-and-greet session with Mariano added a personal touch to the event, showcasing the brand’s focus on meaningful connections. Her heartfelt interaction with fans underscored Sanicare’s commitment to fostering relationships and bringing care to every aspect of the celebration.
The Carols of Care event reinforced Sanicare’s mission to “care it forward,” reminding everyone that Christmas is not just a nostalgic memory but an opportunity to celebrate the present and create meaningful moments. The limited-edition holiday-themed tissue boxes, now available in stores nationwide, embody this mission, bringing warmth and joy to every Filipino home this holiday season.
