PLDT Home and Madiskarte Moms PH (MMPH) mark a milestone this year as they celebrate five years of empowering Filipina mompreneurs – women who lead with heart, hustle, and ingenuity. From humble beginnings during the pandemic, the movement has grown into a thriving community of over 215,000 members, with more than 25,000 mompreneurs trained, equipped, and inspired to build businesses that uplift families and transform communities.
This year, MMPH brings back Gawad Madiskarte, the annual awards ceremony that honors exceptional Filipina mompreneurs who embody leadership, compassion, and innovation. More than just awards, Gawad Madiskarte has become a powerful platform for uplifting women whose creativity and determination transform not only their families, but also their communities—and the nation.
Butch Jimenez, PLDT Chief Operating Officer and Technology Head
“You work wonders in three different worlds: the world of home, your own personal growth, and the world of business. At PLDT, we believe in the power of community, and our Madiskarte Moms exemplify this through their dedication and innovation,” said Menardo “Butch” Jimenez, PLDT Chief Operating Officer and Technology Head.
You Are Seen. You Are Heard. You Are Valued.
Every mompreneur in MMPH carries within her dreams, sacrifices, and an unshakable hope—not just for herself, but for those she holds dear. Gawad Madiskarte is more than a set of awards. It is a celebration of courage, purpose, and love. It is a way of honoring the mom who quietly keeps going at dawn, who figures out shipping logistics in her lunch break, who turns passion into profit—even when the odds seem against her.
What Gawad Madiskarte Honors
Beyond building businesses, mompreneurs are reshaping the meaning of success—proving it is not only about profit, but also about purpose and positive change. At the 4th Gawad Madiskarte, inspiring women from government, business, and entrepreneurship will once again come together to honor these trailblazers.
Winners will be selected under two divisions:
- Start-Up Mompreneurs – for businesses running at least 6 months
- Scale-Up Mompreneurs – for businesses operating 13 months or more and DTI/BIR-registered
Three major awards reflect MMPH’s core values:
- Diskarteng Angat – for growth and innovation
- Diskarteng May Puso – for social good and community impact
- Diskarteng Eco-Friendly – for sustainability and environment stewardship
Special awards include Diskarteng Digital (for creative digital use), the Mompreneurs’ Choice Award (voted by the MMPH community), and the Madiskarte Icon (for an exemplary leader and inspiration).
Stories of Triumph
Last year’s winner of Diskarteng Angat – Scale-Up Division Award Heidie Ricca del Rosario, founder of HTP Clothing, turned a humble preloved clothing business into a thriving local fashion brand that empowers community seamstresses.
From L-R (Ina Pineda, Vice President for PLDT Home Marketing Communications and Services, Butch Jimenez, PLDT Chief Operating Officer and Technology Head, Ricca Del Rosario, Owner of HTP Clothing, and Maxine Loyola, AVP & Head, PLDT Home Marketing PR, Influencer Management and Brand Advocacies)
“Gawad Madiskarte allows us mompreneurs to be seen, heard, and celebrated. It fills our hearts to know the awards recognize that behind every successful business is a mom who made it happen,” Del Rosario said. (proposed quote)
How to Apply
Mompreneurs with inspiring stories and impactful businesses are invited to apply. Winners will receive cash prizes, capital support, and national recognition to help propel their businesses forward.
Application deadline: November 15, 2025
Apply now through the Madiskarte Moms PH Facebook Group and the official MMPH website and learn more about the 4th Gawad Madiskarte, its categories, and past awardees.
