Watching movies has always been a favorite family bonding activity among Filipinos. Recently, SM Cinema, SM Cares in partnership with Disney’s through its local distributor Press Play Philippine Inc. invited families from the Payatas community in Quezon City to a special screening of Disney’s The Lion King at SM North EDSA.
Driven by their shared advocacy to promote positive change in society by collaborating with communities, SM Cinema and SM Cares organized the screening event to cultivate a positive family bonding activity for the members of the chosen community.
“We always ensure that our corporate social responsibility activities serve catalyst for positive change in beneficiary communities. Today, we take a simple yet significant step to enrich Payatas families’ lives through a wholesome bonding activity.” Ruby Ann O. Reyes, SM Cinema Vice President for Corporate Marketing.
SM Cinema has always believed in giving Filipino moviegoers an experience that takes movies from reel into reality. With the benefit screening SM Cinema is able to carry out this principle in a more inclusive manner. Together with SM Cares and Disney, SM Cinema is able to give the children from Payatas an opportunity experience family moments in the cinema.
“Today, we were able to carry out a meaningful take on our reel to real campaign. We were able to give Payatas kids an experience they rarely get to enjoy.” Reyes said.
SM Cares is the corporate social responsibility division of SM Foundation. Their programs have several focuses including persons with disabilities, children and youth development, women and breastfeeding mothers, overseas Filipino workers, senior citizens, social entrepreneurship, environmental sustainability, disaster resilience, and green campaigns.
To learn more about the SM Cares initiatives, you may visit them at www.smcares.com.ph or follow /OfficialSMCares on Facebook. For SM Cinema tickets, you may book them through the website, www.smcinema.com or download the SM Cinema mobile app. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates!