World Vision and Procter & Gamble in partnership with Department of Education Malabon Division Office launch “Pag-asa sa Basura” Campaign

World Vision and Procter & Gamble (P&G) Philippines together with Department of Education Malabon Division Office launched the “Pag-asa sa Basura” campaign, a sustainable waste collection and recycling system targeting several schools in Metro Manila. The project will be done in 25 chosen schools in Malabon and Quezon City.

In the Photo: Representatives from the Mayor’s Office of Malabon City, Department of Education Malabon Division, World Vision Development Foundation Inc., and Procter & Gamble Philippines with the school principals from the participating schools in Malabon come together to officially launch the Pag-asa sa Basura Project.

The participating schools will be outfitted with school-based materials recovery facilities (MRF) for various solid waste materials including sachet packaging. The students who will be participating in the campaign are encouraged to bring sachets to receive incentives such as school supplies. Furthermore, the profits that will be collected from the MRF will be used for Water, Sanitation and Hygiene (WaSH) programs like improvements in their handwashing facilities and WaSH education.

This initiative will not only be benefiting the children but also saving the environment with the goal of preventing at least one million pieces of sachets going to the ocean. Educators, students, and parents will also be trained on the principles of solid waste management specifically recycling.

Official representatives who joined the event were Cynthia Ayles, Schools Division Superintendent/ OIC of DepEd Malabon, Eliseo Raymundo, Head for School Governance and Operations Division, Anna Legarda, Head of Communications of Procter & Gamble, Jun Godornes, Resource Development Director of World Vision Philippines, and Principals from the 20 participating schools in Malabon.

“World Vision Philippines is so blessed with the success of all of our initiatives with our partners and on behalf of our organization, I would like to thank them for their unwavering support to our advocacy. Let’s continue to work together for the Filipino children,” said World Vision Philippines Executive Director Rommel Fuerte.

To know more and support World Vision Philippines activities, visit You may also follow /worldvisionph on Facebook and @worldvisionphl on Instagram for updates.

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Mommy Iris

I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!