Subject Line Mistakes You Should Not Make

Do you realize that some people may delete an email without reading it based on the subject line alone? Now that you are more aware of this, you should make an effort to pay attention to your subject line. People are going to look at it. They would decide if your email is worth checking based on what you write.

Some new email marketers may be too enthusiastic about the subject lines they create. They might make some that will only proceed in breaking the purpose of the email. You need to create subject lines that will compel people to open your email. If they open your message, this means that your subject line is effective. If your email goes straight to trash, then you were not successful.

Certain companies may realize that their emails are getting rejected more as compared to their competitors. There are some subject lines that should be avoided that you will definitely learn about when you click here.

Using too many punctuation marks.
You may think that you can show your enthusiasm by adding a lot of punctuation marks but this will backfire when you try to do this. People will think that you are promoting spam messages because of the number of punctuation marks available. Use punctuation marks whenever appropriate and if you are planning to place your subject line in ALL CAPS, avoid doing this too.

Using trigger words that will make people think of spam.
Do you know that there are some words that are commonly associated with spam emails? You can be more familiar with these words so that you can avoid using them the next time that you create a subject line. You may want to avoid using some dollars signs especially when they are lumped together as one word. Be aware of the phrases you should avoid and your email will definitely be opened more.

Making your subject line too long.
There are instances when a short sentence may not be enough to let people know what you are trying to promote. When it comes to subject lines, you have to make an extra effort to make this happen. Try to find better wordings and strategies in order to get your message across with only a few words.

Are you ready to create subject lines that will be opened by your customers?

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Mommy Iris

I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!