Twinings Philippines, the original British tea maker which originated at the heart of sophisticated culture in London, recently concluded the “TWININGS #COOLLUXE DESIGN COMPETITION” held at one of the hottest casual dining bars in the metro – BROTZEIT, located at the EDSA Shangri-la Plaza, Shaw Boulevard, Ortigas Center, Mandaluyong City in an intimate ‘tea party” event. This capped the successful series of university tour campaigns in selected top 6 UNIVERSITIES namely, UP College CAFA department, Far Eastern University Manila- CAFAD; University of Sto. Tomas-CFAD; St. Paul University Q.C.; Miriam College Q.C. and The University of the Asia and the Pacific.
The goal to reach out to the younger generation and introduce them to the world of Twinings Tea in a different approach – with the London “Cool Luxe” theme, via a Design competition proved very effective. “Cool Luxe,” is a term coined to define the up and coming Londoner who aspires for the finer things in life but with a modern, sophisticated and individualistic style to showcase to the world. With this campaign, Twinings Philippines was able to connect with the younger segment. All the winning enries ( the top 5; top vote; runners up and the grand prize) are not only being featured in Twinings SOCIAL MEDIA pages such as, INSTAGRAM@twiningsph; FB@twiningsphilippines and the official contest website https://twiningsdesign.com, their designs will also have the chance to be used in the next Twinings premium gift items in the coming months.
The guests were officially welcomed by Twinings Philippines Brand Manager, Rose Gulapa. Everyone experienced what it was like to have an actual afternoon tea, as the Brotzeit team served a variety of tasty sandwiches, cakes and pastries, paired with a delectable hot cup of Twinings tea. While enjoying their afternoon tea, the guests were also serenaded by some of the schools’ homegrown talents. An exclusive short tea appreciation talk was conducted by the Twinings Brand Ambassador for Southeast Asia, Charles Smith, wherein he briefly shared the Twinings heritage and the history of Earl Grey, the types of tea, and how to make the perfect cup of tea.
Winners of the design competition were awarded by Country Manager of AB Food and Beverages Philippines, Michael B. Fajardo; Twinings Brand Ambassador of Southeast Asia, Charles Smith and Twinings Philippines Brand Manager, Rose Gulapa. The event was hosted by the seasoned event DJ/event host and Marketing Executive of VIVA live Entertainment, Lee Viloria.
TOP 5 (FIVE) DESIGNERS
1) PATRICIA ANN TAN ( UST) – ENGLISH DREAMER
2) VICTORIA ESQUILLO – (UST) A ROUND TEATIME
3) NICHOLAS SIA – ( UST) A LUXURIOUS KIND OF TEA
4) GIANA ANJALEINE ROBLES – (ST. PAUL UNIVERSITY Q.C) BACK TO THE CLASSIC
5) SAVINA FABREGAS – ( UST) TEA SENSE
TOP VOTE AWARD – PATRICIA ANN TAN- (ENGLISH DREAMER –DESIGN) from UST who won PHP 10, 000 cash + certificate and a gift bag from Twinings.
Second runner-up – DANICA MARIE NOLASCO – (A SPLASH OF LONDON) from UNIVERSITY OF STO. TOMAS –CFAD ADVERTISING. She won a SPECIAL DESIGN TWININGS TROPHY and a cash prize of PHP 10,000 PESOS, plus a gift bag from TWININGS. The University also received a cash prize of PHP 5,000 PESOS.
First-runner up – WARREN LADION (Crazy Love) – from University of Sto. Tomas Advertising Arts, who received a cash prize of Php 30,000.00 and the faculty /University also received 10,000.00 cash.
Grand Prize – JAYVIC VALDEPENA (ORGANOLEPTIC TEA FANTASY) from FAR EASTERN UNIVERSITY OF THE PHILIPPINES, who received 50,000.00 cash. The faculty received PHP 20,000 PESOS.