STAY IN TOUCH
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • TikTok
    Facebook Twitter Instagram
    Trending
    • It’s A Date This Valentine’s Day With The Nagi Group!
    • Sweet Buys at Robinsons Appliances!
    • Hacking and countermeasures for PCs and mobile devices
    • UBX delivers open ecosystem for decentralized identity management
    • Senior Citizens urged to get Pneumonia Vaccination by Government and Advocates
    • Takeda improves patient access to care by 15%, according to Takeda’s latest Access to Medicines Progress Report
    • POCO Launches Milestone X-Series Additions: POCO X5 Pro 5G and X5 5G — Specs, Availability, and Price Details
    • MR.DIY gives you more reasons to fall in love this February
    Facebook Twitter Instagram YouTube
    Mommy Iris | Top Lifestyle Blogger Philippines | Pinay AdsMommy Iris | Top Lifestyle Blogger Philippines | Pinay Ads
    Demo
    • HOME
    • Entertainment
    • Family
    • Food
    • Lifestyle
    • Technology
    • Travel
    • About
    • PR Newswire
    Mommy Iris | Top Lifestyle Blogger Philippines | Pinay AdsMommy Iris | Top Lifestyle Blogger Philippines | Pinay Ads
    Home»Lifestyle»Joy pays a heartfelt tribute to the unconditional family love that surrounds Christmas reunion dinners
    Lifestyle

    Joy pays a heartfelt tribute to the unconditional family love that surrounds Christmas reunion dinners

    Mommy IrisBy Mommy IrisNovember 27, 2018Updated:October 4, 2022No Comments3 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    When dinner time conversations end, real ones begin:
    Joy pays a heartfelt tribute to the unconditional family love that surrounds Christmas reunion dinners

    This Christmas, the season of family reunions; Joy, the Philippines’ leading dishwashing liquid; releases two short films that seek to encourage more meaningful exchanges between family members by showing how a chore as mundane as dishwashing is perfect for a more intimate form of bonding. Whereas dinner conversations are great for finding out how everyone is doing, it may not be as conducive to ironing out sensitive issues as a quiet chore done by two people helping each other out. By focusing on this powerful moment and revealing its essential role in family life, Joy celebrates the unconditional love that Pinoy parents have for their children, one that will triumph over life’s hardest challenges.

    Modern, authentic scenes of parenting love

    In the “OFW” short film, the brand highlights how OFW parents struggle with the effects of distance and time away from their loved ones, imposed on them by their sacrifice to work overseas.

    In the second film entitled “Daughter”, Joy celebrates the love of a father for his daughter, regardless of her life choices that challenge conventions.

    Joy salutes the sacrifice of OFWs and parents in an exceptionally realistic and relatable way

    Created by Publicis Singapore for P&G, the two films are a departure from Joy’s usual comedic and light-hearted stories, with a more earnest and true-to-life portrayal of family struggles. “OFW” pays homage to heroes often honored, but unfortunately not always understood by their family. It recognizes that for both the OFW and family, homecoming can be bittersweet, but the small everyday moments spent together can help to heal wounds and create precious memories.

    When dinner time conversations end, real ones begin.

    “Through this film, we want to salute the sacrifices done by our modern-day heroes, while also putting focus on the magic behind appreciating those times where one lets their guard
    down and can be very candid and open. While we recognize that dinner serves as a great way to gather families together, it also rings true for many families that bonding moments
    can’t be forced. In many cases, when dinner ends, real conversations start. What matters is truly embracing every moment spent together, and choosing to #ShareAMomentOfJoy,”
    shares Michael Jonathan Biscocho, Brand Manager, P&G APAC Dish Care.

    Noel Orosa, Regional Group Creative Director, Publicis Singapore, adds “While the dinner table is great for bonding the entire family together, we saw dishwashing as a safe alternative space for a family to have real one-on-one conversations. It’s a chore that two family members can do together, which is free from the distractions of mobile devices and everyday family life. For more than two decades now, Joy has been a ubiquitous presence on the Filipino family’s dishwashing sink, which is why it is in the best position to do this advocacy campaign. This marks a new era for Joy thanks to the brave, progressive leadership of the Joy Brand Team.”

    Watch the heart-warming story of Jimmo and his iron-willed mother at

    and of a daughter realizing the boundless love of her father over at

    Share your own stories of family bonding over the dishes – with the hashtag
    #ShareAMomentOfJoy!

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    Previous ArticleJulie Anne San Jose: The Embodiment of Vivo’s Edge
    Next Article Where to Find Inspiration for Your Dream Home Design
    Mommy Iris
    • Website
    • Facebook
    • Twitter

    I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!

    Related Posts

    It’s A Date This Valentine’s Day With The Nagi Group!

    February 9, 2023

    Sweet Buys at Robinsons Appliances!

    February 9, 2023

    Hacking and countermeasures for PCs and mobile devices

    February 8, 2023

    Leave A Reply Cancel Reply

    STAY IN TOUCH
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • TikTok
    Latest Posts

    It’s A Date This Valentine’s Day With The Nagi Group!

    February 9, 2023

    Sweet Buys at Robinsons Appliances!

    February 9, 2023

    Hacking and countermeasures for PCs and mobile devices

    February 8, 2023

    UBX delivers open ecosystem for decentralized identity management

    February 7, 2023

    News from PR Newswire


    Type above and press Enter to search. Press Esc to cancel.

    Go to mobile version