Because of today’s fast-paced lifestyle, my Electrolux washing machine is one of my favorite home appliances. It makes my life more comfortable, convenient and time-efficient.
Indeed, washing machines have become a reliable partner of many Filipino households in doing their laundry as it saves more time than washing by hand. Yet when it comes to caring for clothes, many women still have trust issues when it comes to their washing machines. That is the concern that Electrolux seeks to address as it launched the second season of its FashionCare Campaign, which seeks to change the way women do their laundry.
To find out more about women’s laundry woes, Electrolux Philippines conducted a research in partnership with Mommy Mundo, one of the country’s leading mom communities. When asked about what fabrics they were afraid to wash using their washing machine, 67% of the respondents say that they are afraid to machine wash their silk clothing, followed by delicate wear (52%), cashmere (40%), and wool (39%).
Among the top reasons why women hesitate to put their clothes in washing machines are more than half of them (58%) think it might ruin the clothes, while some think that machine wash can cause fabric shrinkage (17%) or fading of colours (4%).
When it comes to doing laundry, women worry about more than just cleaning. Fabric care remains one of the unfulfilled needs of women as 77% of them look for fabric care features when they buy washing machines, and among their top 3 laundry concerns are pilling of clothes or what we call himulmol, stubborn stains and misshaping of clothes – two of which are related to caring for the fabric.
The FashionCare Challenge
With women’s laundry concerns in mind, Electrolux created the UltimateCare
At the FashionCare Season 2 Premiere Party, Electrolux Philippines FashionCare Ambassador Rajo Laurel and FashionCare Council Members Amina Aranaz-Alunan and Janice Villanueva put the UltimateCare
The FashionCare Council themselves demonstrated how to use Electrolux UltimateCare washer-dryers, proving how easy and convenient they are to use, and how effective they are in keeping your clothes clean, fresh and vibrant.
Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of fashion accessories and bag label ARANÁZ, was pleased to find that her silk scarf was just as colourful after washing as when she bought it. “I could keep using this over and over again thanks to Electrolux’s UltimateCare
Meanwhile, Janice Villanueva, successful mompreneur and founder of Mommy Mundo, was initially apprehensive about ruining her wool jacket, but found it undamaged and soft to the touch after the washing and drying was finished. “I used to hand wash wool sweaters like this one because I was afraid it would get stretched out of shape. So I’m excited that the Electrolux’s UltimateCare
Rajo Laurel, renowned fashion designer and Electrolux FashionCare Ambassador, was sure that his designer dress would come out of the wash unscathed. “I know that Electrolux understands how important our clothes are to us, and I’m grateful for it. I feel safe knowing that my clothes are in good hands with Electrolux’s UltimateCare
Designed to care for clothes
Electrolux is confident that its latest range of washing machines would rise to the challenge as its UltimateCare
Besides the powerful yet gentle cleaning of UltraMix
“For today’s modern woman, clothes are a way of expressing herself, which is why she doesn’t trust washing machines with her priceless pieces of clothing. But we at Electrolux want to share that now, there is a washing machine that cares for your clothes as much as you do,” shared Andrea Soto-Pionilla, Country Marketing Manager of Electrolux. “With the FashionCare Campaign, Electrolux wants to introduce a better way of taking care of our machine wash-sensitive clothes. With the Electrolux UltimateCare
In line with its FashionCare campaign, Electrolux is offering several great deals on its washing machines, with offers up to 25% off on selected front load washing machines and washer- dryers. Women can also avail of selected Electrolux Front Load Washing Machines and get 25% off on an Electrolux Front Load Dryer. Also included is a free stacking kit and installation valued at PhP 3,049 with this fantastic bundle deal. Promo period runs from July 1 to September 30, 2018.
To learn more how Electrolux can help keep favourites clothes looking new for longer, vist at bit.ly/ElectroluxFashionCare and follow @ElectroluxPhilippines on Facebook and Instagram.
Per DTI-FTEB Permit No. 7072 Series of 2018