Moving Forward— LBC Supports Symbolic Demonstration of Bayanihan


The spirit of bayanihan flows through our lives every day. But nowhere was it more apparent than recently at Fort Santiago, where a unique event sought to demonstrate what this distinctly local custom truly means to Filipinos today.

“Mahal Kita, Future Bayan!” is an initiative by led Museong Pambata, which seeks to inspire younger generations through its powerful visual representation of unity and growth. And in true bayanihan spirit, LBC joined others to showcase how the salient characteristics of this value will continue to drive the country forward.

LBC quite literally lends a hand to demonstrate that driving progress and moving a nation forward is anchored on community, cooperation, and celebrating traditional Filipino values.

“The values of nationalism, volunteerism, cooperation, community…all these are values that drive LBC’s growth and inspires us to keep moving forward,” begins Santiago G. Araneta, Chief Executive Officer of LBC. “We have long searched for partners and initiatives that share the same principles as a way to contribute to nation-building, progress, and economic vitality. And through this event, we were fortunate enough to have been given an opportunity to shine the spotlight on a symbolic initiative that will hopefully resonate with Filipinos on a wider scale.”

We like to move it—but it’s not just about moving parcels and packages. For LBC, it’s also about contributing to the nation’s progress in any way they can. This initiative especially puts the spotlight on bayanihan and how it can ultimately contribute to the growth of a nation.

The event’s vibe was reminiscent of the traditional Filipino fiesta, with volunteers busy entertaining kids from neighboring barangays who joined the festivities. At the center of it all is the Bayanihan Hopping Spirit House. And despite the scorching heat, everyone was in high spirits as they prepared to embark on house’s symbolic journey.

The installation, brought to life by renowned artist Alwin Reamillo, was originally conceptualized it as a symbol of the Filipino diaspora when it was first mounted in Sydney. However, given the traveling nature of the piece, its meaning, Reamillo notes, has since evolved. Now on it’s fifth “hop”, the artist explains that—

“It’s actually about connecting; going back to bayan—to the nation, to the community, and being a hero for others. These are what we hope the public gains from this.”

Bayanihan comes home as the Bayanihan Hopping Spirit House arrives in the Philippines, where the concept and values that drive bayanihan originated. LBC joins a community of volunteers, artists, and representatives who share the same ideals as they symbolically  transport the installation from Fort Santiago to Museo Pambata.

It’s not surprising that the installation can be interpreted based on its varying contexts. Art is after all, subjective. But Reamillo admits this particular hop—from Fort Santiago to its permanent spot in Museo Pambata—holds more significance. Not only is it drawing attention to the importance of community involvement in this day age, it’s also symbolic of the bayanihan concept finally coming home.

“There’s no doubt that values like bayanihan can contribute to a nation’s sense of hope about the future. And for a company like ours, like LBC, who finds joy in moving, it’s important to note that it’s never just about moving packages. It’s about moving hearts and inspiring people to believe that coming together is what this nation needs to continuously move forward amid challenges,” ends Araneta.


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Mommy Iris

I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!

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