Running a business has always been about lots of hard work and just a little bit of good fortune. The hard work is the way to develop your idea and get it ready for sale, and the good fortune is the customers who like your idea and buy it. The challenge is all the more difficult if you are working from home because you also have the daily issues and responsibilities of your family and you aren’t out there in the street to sell your products. However, there are ways that you can get your products out there to the people who matter.
Trade Fairs and Markets
If you are looking for a company to sell your products on your behalf, then going to a trade event can be extremely useful. There you will meet all types of people all trying to sell their products not only to buyers but also members of the public that come along. It is one of the best opportunities you can have to get your products in front of big distributors. It is important that you have a clear business plan and of course the products themselves. One way to do this is to have one or two mock-ups made that you can show to the buyers. You can enlist the help of companies such as Apex 360 Packaging Studio who can package up your products and make them look like they are ready to sell. It is also a good idea to have some samples of the real products made that you can give to the buyers and customers to try. Markets are another way that you can start to sell your products; these are great for the type of customer that likes to see and feel the products before they buy. You can then direct them to your website if they want to buy more in the future.
Set Up a Great Website
As a home business owner, your website and in fact, your whole online presence is the most important thing you have. The way your customers see you and interact with your company will determine whether they want to do business with your or not. For that reason, you need to have a great website that can attract the customers and hold their attention. If you don’t have any experience of websites, then it could be worth investing in someone else doing it for you. They can then incorporate what you want into the design but give it the power it needs to hold your visitors. Your site needs to have everything on there for your customers, that includes contact details, ordering, and your social media accounts. Along with attracting their custom, you also want them to spread the word about your company, and the best way to do this is with social media.
A Strong Social Media Presence
Alongside your website, your social media accounts are the best way for you to interact with your customers. They do most of their interactions on there, including talking to friends, recommending companies to others and commenting on events. It means that if you can create a strong social media presence, then you can get their attention. Having a good online presence is more than simply posting now and then, and more about what you post and how often you post it. Start by choosing your social media accounts carefully, you don’t want to join all of them, or you won’t have the time to keep them all updated. Concentrate your efforts on one or two initially that you think will be the most useful. If you are a photographer for example, then platforms such as Instagram can be a good way to show your work as it is more geared to photos. Videos can be shown in clips on most of the sites, but a site such as YouTube might lend itself better than others. Another site you should be part of is LinkedIn; this is where many business owners and self-employed people come together and share information about them and their companies. It can be a good idea to have some of these connections, especially in the early days of your business.
Local Stores and the Community
Although you want your products to be sold far and wide, it can also be a good idea to start a little closer to home. Think about approaching your local stores and asking them if they will trial stocking your products. Many local stores like to have local products as customers tend to prefer them, so there is a good chance it will be a success. Choose as many stores as you can, but don’t have them close together or there may be too much competition. You can also let the local community know that you are there by asking for posters to be placed on the notice boards. It is particularly good if you are offering a local service such as accountancy or cake making. Plus, it could lead those in your community telling others nearby about your work.
A big part of getting your business noticed is going to be your marketing strategy. Placing posters locally can be a good start to attracting local custom, but, there could also be other ways you can get your brand out there. Think about doing a leaflet drop to the houses in your local area, or perhaps running an advertisement in your local newspaper. Both can help you get local customers. For those further afield, you can always try ads on your social media, or something like Google AdWords so that you can target a specific audience. Doing it this way means you can stretch your marketing budget further but still hit those you want to find.
There is no reason why you cannot run your business from home and make it an enormous success. If you put in the hard work, it will soon attract the good fortune you need.