A Sweet Magical Christmas with Shopkins – a treat from SM City Masinag for kids and kids-at-heart!
You know Christmas is just around the corner when SM Supermalls unveil its iconic Christmas centerpieces in meaningful and festive rites.
Last November 5, SM City Masinag launched their Shopkins Magical Christmas. One of the highlights of this event was the revealing of the Shopkins-themed centerpiece, the Shopville, at the Mall Atrium.
Now, shoppers can take their photos with the larger-than-life 3D candy house, cupcake house, gumball machine and a shopkins carousel at the middle where the famous Shopkins like Cupcake Queen, Yo-Chi, Cheeky Chocolate and D’Lish Donut as their background.
Shopkins are a line of small plastic toys. Some are the size of your thumb — or smaller — with faces drawn on them, while others are larger and look more like traditional dolls. They are inspired by items from each aisle in the grocery store and housed in adorable shopping bags, carts or even shelves. They’re cute, collectable and even tradable. There are more than 200 different characters to collect and trade, including Rare, Ultra Rare, Special and Limited Edition characters that feature special finishes and are grouped by different sections of the supermarket, from Sweet Treats to Frozen Food to Toiletries. Kids can complete their Shopkins experience with grocery store play sets that connect to create the ultimate Shopkins World!
Along with the adorable Shopkins, Shoppies like Popette, Jessicake and Bubbleisha are also in the scene. Pinoy Big Brother alum Ylona Garcia also joins the event with a special song number.
Of course, the launch will not be complete without Santa Claus, Santa joined the launch and gave away special gifts to kids plus shoopers had a chance to snap selfie with him.

Following the SM Christmas tradition, SM City Masinag is launching the Bears of Joy, an annual charity program of SM Supermalls wherein shoppers can also participate by buying a pair of Christmas Teddy Bears for P200 from the Bears of Joy booth. One of the two bears will be donated to a selected charity of SM City Masinag, while the other one can be taken home by the donor. The accumulated donated bears will be given to a chosen charity by SM City Masinag.
Follow SM City Masinag on Facebook, Twitter and Instagram for official updates about the lineup of events for the Shopkins Christmas.