We were invited to witness the launch of Lily’s by Conlins last September 24, 2016. My husband, daughter and I got to the venue a bit early and watched the staff at they finished the set-up. I was expecting to see grand preparations like the ones from product launching events that I have been to. But this event is different. There were no tarps, product display, jingle, and other gimmicks. They had a simple set-up, just two long tables with chairs, coffee mugs, and a projector. We don’t know what they have in store for us but someone from Lily’s by Conlins spoke with us while we were waiting. We had no idea that he was actually the COO of Conlins Coffee Company, Eric Lim.
The launching of Lily’s coffee was a very casual event. One would feel like it was just a group of friends talking over coffee. Eric Lim shared with us some of his childhood stories and the inspiration for his creations. “Lily’s by Conlins is actually a tribute to my late mother. When I was a child, I would excitedly make breakfast and whip up a cup of coffee for her. Of course, it was just instant coffee. But the special, simple act of mixing the coffee with milk and sugar felt like such a grown up thing. Until today, I remember those moments with fondness. Coffee became an opportunity for us to bond,” shares Lim. He also shared his thoughts about coffee, and it is something for coffee lovers to brew on. “For me, great coffee is an everyday indulgence, and it helps to make ordinary moments extraordinary.” So don’t drink coffee just to get a caffeine fix. Make the most of it by savouring the rich and full flavor of your brew. Then as the flavors fill your senses, reflect of the goodness of that moment.
Aside from the coffee stories, we also learned about Latte Art. We actually got to try stenciling and etching! It was super easy that even kids can do it.
Afterwards we got to try the brews of Lily’s by Conlins, the newest line of premium instant coffee from Conlins Coffee Company. The Lily’s Royal Latte is a rich brew tempered with a hint of honey. Lily’s Luxury Cappuccino gives you a smooth coffee experience with the same creamy lightness of milk. It has a sprinkle of cinnamon on top to make it perfect. The third brew is Lily’s Luxury Cocoa, a dark indulgent blend of hot chocolate and premium roast coffee. I tried the Royal Latte and liked it because of its’ “milk-tea like” flavour. I also liked the Lily’s Luxury Cocoa because I love hot chocolate.
I always thought product launches had to be big and fancy, but this time we were treated to an intimate event with great brews and good company. Lily’s Coffee combines the rich flavors of premium coffee grounds and the convenience of an instant mix. It is a great way to enjoy rich coffee flavors and aroma without the fuss. You can easily serve these premium brews to your guests during the holidays or get them as gifts for the season.
Lily’s by Conlins are available in 250 grams tins for Php 350 at Greenbelt 5, Coffee Lab (beside ALESSI) in Bonifacio Global City, and The Coffee Laboratory in Ayala Center Cebu 3rd Level .
For more information, visit www.conlinscoffee.com, follow them on Instagram: @coffeelabph, or call 0917-8671720; Alessi Cebu 0917-3143942; and Conlins Elements Greenbelt 5, 0917-8671720 or you may email alessibgc@yahoo.com
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