Washing clothes is a normal everyday chore. And as a mom, I want our to be clean and smelling fresh. So, whiffs of old sweat and mustiness are definite no-nos. However, in Filipinos’ daily lives, we normally face situations or activities resulting to unnoticed bad odors. During summer, maintaining that fresh ‘out of the shower’ odor in the hot sweaty summer is pretty tough. Imagine bad odors such as body odor sweat, even vehicle exhaust stuck to our clothes!
And when it rains, laundry problems pour too. Amoy kulob or the musty smell from damp clothes is another rainy day laundry challenge. Eewww! These are just some of the reasons why your clothes might end up smelling musty or unpleasant.
Good thing, Downy, the leading global fabric care brands, has now come up with another breakthrough technology when it comes to fighting malodors on clothes. To formally launch their new product, Downy Philippines hosted the “malodor challenge”, dubbed as the #DownyBoomBoomPow campaign. They invited selected mommy celebrities and media for a cooking event with Ched JP Anglo. People were likewise invited to identify the various tough malodors they encounter daily and they were asked to test and prove the effectiveness of the new Downy advancement when it comes to getting rid of those known strong odors that are commonly faced in our day to day living.
Before the event, media attendees were given an apron to wear during the cooking demonstration, which unbeknownst to them were pre-washed with the latest Downy fabric softener. Chef JP exclusively prepared several everyday Pinoy dishes which emit strong odors, such as Grilled Vietnamese Pork Belly and Sizzling Sinigang Fried Chicken with Batwan Gravy, plus the special dish of Grilled Bangus with Talangka & Burong rapped in Banana Leaves intended to really put Downy to the malodor challenge.
After enjoying these delicious dishes, the guests were asked to inspect their aprons for any tough smells which might have stuck to it such as food smell, sweat and smoke. To their surprise, the aprons were as fresh and clean as ever – effectively demonstrating the effective malodor removal and freshening benefit of Downy’s best ever formula!
“Downy extensively understands our consumers’ concerns and need for fresh scent on their family’s clothes, so we are really delighted to provide them with the best ever formulation of Downy that can help them fight against malodors on their fabrics,” said Louie Morante, Regional Brand Communications Manager for Procter & Gamble ASEAN.
During the event, vehicle exhaust, cigarette smoke, smoke from burning garbage, sweat and body odor, wet socks, kulob, fried fish, barbecue, garlic, and onions are indentified as the top 10 tough malodors on clothes. The formulation in Downy fabric softener was also introduced to the guests and participants. It was revealed that this special formulation is truly effective to combat the 10 tough smells that invade our clothes and at the same time make our clothes smell fresh and fragrant for a long period of time. The secret to this newest innovation of Downy fabric softener is the Malodor Removal Technology. This breakthrough does not just “mask” malodor with aromatic ingredients, but likewise, it effectively and completely eliminates tough malodors which cling to clothes. Through this, the odor-causing materials are prevented from being released again, thus keeping our clothes fragrant and fresh all day.
In addition, the Perfume Micro Capsules, which are spread and embedded on fabric while washing, works to help bring back the natural freshness and fragrance on clothes. Working side by side together, the Malodor Removal Technology and the Perfume Micro Capsules naturally help to neutralize all tough smells and in return, provides longer lasting fragrant smells on clothes each time the fabrics are being rubbed.
To top it off, the innovative product formulation of Downy, is also complemented with modern and colorful product packaging for all five Downy fragrances such as the Sunrise Fresh (for quick drying, even indoors), Antibac (to keep germs away for the whole family), Garden Bloom (for wonderful floral freshness), Single Rinse (for quick rinsing with less water), and Baby Gentle (for the safety of sensitive baby skin).
Boom boom everyday malodors and power up with freshness with the best ever formula from Downy – now available in supermarkets nationwide. More information can be found on www.facebook.com/downyphilippines or follow the conversation online with the #DownyBoomBoomPow hashtag.