Licealiz Battling Lice Infestation One Barangay at a Time Nationwide Oplan Alis Kuto Combats Lice Infestation and Stigma in Local Communities
About one-third of elementary public school students in the Philippines suffer from head lice problems. Children are either teased, bullied or ignored for having head lice, which is a common cause for some of them to miss school. And though parents try their best to comb out their children’s lice with their suyod, it is often not enough to remove lice that can lay up to 100 eggs in a week.
Aside from being an inconvenience to their hosts, head lice are a menace to the whole community. They are easily transmitted in homes and schools, between friends, classmates and family members and the stigma associated with being infested can leave lasting damage to people’s reputations and psychological well-being.
To combat this, Licealiz head lice treatment shampoo is conducting the Licealiz Pilipinas, Kuto Free Ka Na Ba? Nationwide Oplan Alis Kuto. Aiming to raise awareness about lice infestation issues, the Licealiz team will be going to different schools and barangays all over the country to educate communities on lice prevention and treatment, and arranging shampooing programs and activities for students.
Licealiz effectively kills lice and nits and prevents recurring lice infestations after two weeks of use. Its active ingredient pyrethrin is clinically tested and proven as safe and successful in killing lice, while its conditioning formula keeps hair soft, smooth and fragrant. Licealiz also comes in a Soothing Coolness variant with cooling extract that gives the scalp a fresh relaxing feeling.
This July and August, the Licealiz team will be travelling to Taguig (July 27 at Tenement Elementary School), Las Piñas (August 1 at CAA Elementary School), Parañaque (August 3 at Fourth Estate Elementary School), Quezon City (August 5 at Rosa L. Susano – Novaiches Elementary School, August 10 at Bagong Silangan Elementary School, August 12 at Pres. Corazon C. Aquino Elementary School), Pasig (August 17 at Nagpayong Elementary School, Ilugin Elementary School – Nagpayong Annex) and Antipolo (August 19 at Juan Sumulong Elementary School, August 24 at Sta. Cruz Elementary School) for Nationwide Oplan Alis Kuto. They will also be visiting more schools in Visayas and Mindanao over the next few months.
“We want to empower local communities by giving them the information and materials they need to get rid of lice for good, along with the negative connotation attached to being infested,” says Licealiz Senior Marketing Associate Jacquiline Pe. “Everyone can be potentially infested by kuto. It is not a disease or something to be ashamed about, and those infested are not to be ridiculed. It is a problem that can be solved with proper support from every member of the community.”
For more information on lice prevention, visit Licealiz’s Facebook page at www.facebook.com/licealiz.