With Christmas just around the corner, SM Supermalls will let kids and kids-at-heart feel the Yuletide cheer by bringing your favorite cartoon characters come to life.
On November 6, 2015, SM malls all over the country simultaneously launched their own Christmas centerpieces featuring various animated characters and Christmas themes. These include Disney’s Frozen, Barbie, Cartoon Network, Toy Factory and 100 Elves, Snoopy and Charlie Brown, Nickelodeon, Disney Princess, Disney Junior, Adventure Time, Lego Christmas Adventure, and Sanrio Holiday, among others.
Together with my husband and our daughter, I was invited to the launch of the Fairytale Christmas with Disney Princesses campaign of SM City Masinag.

As the grandfather clock strikes 4, tiara and sash were given to the young guests dressed as little royalties which marks the start of the Fairytale Christmas Celebration at SM City Masinag.
A Fairytale celebration won’t be complete without a Royal Ball, that’s why the three of the most iconic Disney Princesses – Cinderella, Belle of Beauty and the Beast, and Snow White, along with other performers dressed as princes and the princesses, stole the limelight and danced.


Also a special meet-and greet with Santa Claus thrilled the young and the young at hearts. Special candy filled jars were given to kids as gifts to celebrate the occasion.


It was a fun event both for the young and the young at heart. But wait there’s more =D The Grand Launch is only the first of the many festivities to come. Shoppers are also encouraged to take part in the wide variety of events, activities, and promotions set to be held at SM City Masinag.
Dazzling entertainment awaits all shoppers this Holiday Season with their grand Christmas parades, brass marching bands, children’s ballet, caroling choirs, Santa meet-and-greet, spectacular fireworks and lights and sounds show which will take everyone’s breath away.
The most joyous season of the year comes with merry markdowns for all shoppers. Restaurants as well are all ready to serve the sumptuous holiday feasts for all diners. Kids can also indulge on the massive Christmas Toy Fair with Toy Kingdom.
But aside from the picture-perfect decorations and the much-awaited festivities, Merry SM Christmas campaign also shares the “gift-ing” idea that aims to turn the tradition of giving and receiving more meaningful. SM Supermalls encourage their shoppers to give back and make a child happy, through the SM Cares Bears of Joy charity program.
For just Php 200.00, you get to buy a pair of SM Bears, you can keep one bear while the other one will be donated to the SM Cares Foundation for children in much need of Christmas cheer.
Christmas is definitely merrier at SM Supermalls. So what are you waiting for? CELEBRATE the HOLIDAY SEASON at SM City Masinag! See you there!
Oh!!! Don’t forget to take your best selfie or groufie at the Christmas display at SM City Masinag or in anySM mall for a chance to win weekly prizes. Share your holiday merriments inside the SM Supermalls, post your photos on social media and use the hashtag #MerrySMChristmas2015
Have a #MerrySMChristmas everyone!