Over 90% of households in the Philippines don’t realize that there are still germs in their toilet that may lead to diseases like diarrhea – the 4th leading cause of deathes among children under 5 years old.
Unilever through its brand Domex has initiated the One Million Clean Toilets Movement. This campaign aims to educate and help Filipinos develop the habit on proper toilet hygiene and sanitation to reduce the incidence of diseases caused by germs. In partnership with UNICEF, Pilipinas Shell, Philippine Public Health Association (PPHA), and the Locan Government of the City of Manila, Domex will strengthen the Filipino’s Capacities in the proper cleaning methods to ensure germ-free toilets.
Community welcomes arrival of clean toilets in “Fiesta” video
Aptly titled “Fiesta”, the Domex video, produced by Unilever Philippines, is available on Youtube and shows how underprivileged Filipinos welcome the “arrival” of clean toilet facilities in their communities. “The video aims to make people realize the value of a toilet which most of us, unfortunately, take for granted,” said Dennis Chua, Domex Brand Manager.
The “Fiesta” video contributes to the efforts of Domex’s One Million Clean Toilets Movement. Each unique view translates into a pledge for the advocacy campaign which collects pledges from households to conscientiously maintain their own hygienic bathrooms. For every pledge received, Domex will donate P5 to UNICEF’s sanitation program, towards improving access to basic sanitation in deprived areas around the world, including the Philippines.
“By watching the ‘Fiesta’ video and asking our friends to watch it, we are not only raising awareness for toilet appreciation and sanitation, more importantly, we are helping less privileged communities gain access to clean toilet facilities,” said Benjie Yap, Unilever Foods and Home Care Vice President.
