When you look at the shows that are most anticipated for the summer of 2013, you might be surprised. People have come to expect the same every summer, but a lot of that has to do with the fact that they don’t have cable service. So why choose Comcast for cable? The answer is pretty simple: without the broad cable service that Comcast offers, you’ll be missing out on some of the highest quality television throughout the summer.
Network television generally shows a slew of reality TV shows for the summer, rather than scripted television. Shows like ‘Big Brother’ and ‘So You Think You Can Dance’ will be coming back, naturally, but you might be surprised to hear that there are a record number of scripted shows coming to all sorts of networks this summer.
A lot of this has to do with cable’s success with scripted shows during the summer. While reality TV is certainly bringing in viewers, cable networks are getting a huge audience by putting out quality scripted shows between the seasons. Network television wants to cash in on this, but it’s questionable whether or not they’ll be able to match cables success.
Though network television is starting to pick up some scripted shows that are popular on cable right now, USA has the best scripted shows on television every summer. We’re sure that you’ll be able to find a few decent shows on network television this year, but if you really want to pick up on the best summer shows, USA is the way to go. They’re established and know what their audiences want.
Another thing to keep in mind is that while Fox is putting out multiple shows specifically for the summer, a lot of this has to do with the fact that they don’t have the reality TV show market that networks like NBC and CBS have. To put it simply they need something to fill the airwaves and are hoping that by choosing to air scripted shows, they’ll be able to compete with cable networks.
But considering they’re just hopping onto this trend, will they be able to compete with the giants like USA? Not only does USA have an established fan base, but they have figured out what people want from summer television. Fox is going to be experimental, digging around to see what people really want from them. And considering the number of flops Fox has had in recent years with shows that aren’t animated, the content may be a serious problem.
Comcast’s cable TV deals provide access to quality programming year-round, but especially during the summer. Some of the best shows, both for the summer and during standard television season, are on cable right now. The shows that are getting awards and becoming acclaimed are on cable networks. While network television may try hard, it’s going to take a long time before they can compete with that kind of quality. Cable has more choices which every viewer needs.