Top Japanese hairstyling brand makes sparkling Philippine debut


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138 shares, 215 points

One of Japan’s top ladies’ hairstyling brands and Singapore’s no.1 ladies’ hairstyling brand is now available in the Philippines.

Lúcido-L Hair Supplement is the answer for soft, manageable, beautiful hair. It lessens the hassles and reverses the damage brought about by other hair treatment products.

The launch, held at SM Makati City, opened up with a hair fashion show, followed by short speeches from Lucido officials. There were also free hair treatment sessions for guests and visitors.

Opening Program: LUCIDO Hair Fashion Show
Opening Program: LUCIDO Hair Fashion Show

According to Hirotsogu Ohashi, General Manager for Mandom Philippines Corporation, Lúcido-L, “aims to provide long lasting, moisturizing treatment by restoring your hair’s natural moisture retaining system.”

Hirotsogu Ohashi, General Manager for Mandom Philippines Corporation
Hirotsogu Ohashi, General Manager for Mandom Philippines Corporation

Ohashi explains, “The main reason for split ends and curls falling flat is due to lack of moisture in our hair.”

Healthy hair should have the ability to retain moisture. This is where Cell Membrane Complex, or CMC, plays a vital role. A CMC-like ingredient is present in all Lúcido-L products.

How does CMC work? Ohashi says, “CMC exists among cuticles and cortex cells to help them bond with each other, and also works as a path to transport water to cells.  When CMC is lost due to hair damage, cuticles and cortex cells break away, reducing the water-maintaining ability of the hair.”

Lúcido-L Hair Make Supplement
Lúcido-L Hair Make Supplement

Lúcido-L Hair Treatment Oil is recommended for permed hair and helps maintain a soft, bouncy look. It softens and smoothens by repairing dry and damaged hair while you sleep, as CMC-like ingredients fill up the damaged strands.

Lúcido-L Hair Styling Milk is for girls who want pretty, tamed hair all day long. It contains Hyaluronic Acid that coats and deeply penetrates hair strands, keeping them soft and tangle-free. Lúcido-L products have a light, fruity-floral fragrance.

(L to R) Lúcido-L Hair Styling Milk; Lúcido-L Hair Treatment
(L to R) Lúcido-L Hair Styling Milk; Lúcido-L Hair Treatment

Mandom Philippines Corporation is a production partner of Mandom Corporation, an Osaka-based manufacturer and distributor of hair care, skin care, perfumes and deodorants, cosmetics and other personal care products.

Lúcido-L Hair Make Supplement is exclusively available at all Watsons outlets.


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Mommy Iris

My name is Iris. Others call me Aeirin. I'm a full time housewife and mother; a part-time blogger. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!

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