Last December 16, 2010, SM Makati was filled with gorgeous bloggers, beauty icons and media as the Neutrogena Fine Fairness launched the Start the Year Light Campaign at Beauty by SM. Hosted by Christine Jacob, the event also introduced the eight Neutrogena Fine Fairness Ambassadors namely Patty Laurel, Isabel Roces, Sollen Heussaff, Georgia Schulze-del Rosario, Phoebe Ann Ramos, Jane Kingsu-Cheng, Hannah Villasis and Earth Rullan.
Fine Fairness® Ambassadors Getaway
These ambassadors had their first weekend trip at Chef Vince Rodriguez’s elegant home where they savored the healthy and sumptuous meals including Tofu Salad in Pomegranate Vinaigrette and Baked Chilean Sea Bass in Truffle Garlic Butter Miso, among others. Then they had lectures started by brand manager Gabby Roxas and Dr. Jason Penafrada, a medical doctor who uses natural method for healthy living. Dr. Jason shared the tips on how to gain complete wellness of the body, mind and spirit. Analei Atienza, managing director of the Singapore School Manila and an active member of the International Life Coach Federation, walked the Ambassadors through exercises to psyche them up for a bright future, coupled with activities that taught them to prevent negative thinking and envision who they will be in the future. Nikka Arcilla of Johnson and Johnson’s gave the closing remarks, explaining how the eight Ambassadors come into play in encouraging other women to Start the Year Light. At the end of the day, the eight ambassadors had understood the meanings of block and prevent—how FINE FAIRNESS® offers these benefits to the skin, and how the Ambassadors themselves can block and prevent negativity so that they can start the year light.
The second trip was at Tagaytay city’s Nurture Spa Village. There, they had their outdoor photoshoot with Pat mateo, spa massages and yoga lessons with Joseph De Ais. A healthy breakfast and lunch kept them on the go. During the photo op, the ambassadresses experienced Neutrogena’s protecting and shielding benefits. On their yoga lessons they learned the four remaining benefits of Restore, Renew, Calm and Lighten.
Neutrogena is encouraging women to be at their best to shine for the incoming 2011. Like Nuetrogena’s Facebook account and join their ongoing contest and learn more about the Start The Year Light campaign.
The FINE FAIRNESS® Range
NEUTROGENA Fine Fairness® Cleanser is a purifying cleanser that thoroughly removes impurities to help improve overall fairness and clarity. Contains Vitamin C, Essential Soy® and proven skin-lighteners to improve fairness and translucence of skin. This rich and creamy foam also lifts away dirt, surface oil and skin-dulling dead cells gently without stripping skin of its natural moisture.
NEUTROGENA Fine Fairness® Toner is a whitening toner that helps improve overall fairness and translucence. Contains Vitamin C and Essential Soy®, an exclusive soybean extract, to help reduce discoloration for a more even skin tone. Special liposome delivery system deposits whitening ingredients into skin to help lighten overall complexion. Natural extracts and skin conditioners replenish moisture, keeping skin soft and hydrated.
NEUTROGENA Fine Fairness® cream is a daily whitening cream that protects inner skin against melanin to give you an even, translucent skin tone. The cream delivers high concentrations of NEUTROGENA HealthyWhite Complex® and moisturization to the skin while you sleep to give you healthy skin with a rosy glow. It works beneath the skin surface to boost the whitening process. The appearance of melanin and pigmentation is reduced, and new skin is protected from melanin.
NEUTROGENA Fine Fairness® Lotion SPF 30 is an oil-free whitening lotion that protects against the appearance of melanin on the inside and moisturizes and protects on the outside. Infused with HealthyWhite Complex and light-diffusing minerals, they boost the whitening process and reduce uneven pigmentation. While its UVA and UVB formula with SPF 30 shields skin from darkening and photo damage. Use daily to achieve a healthy, radiant and translucent glow.
NEUTROGENA Fine Fairness® Brightening UV Moisture is an advanced daily sun protection lotion with unique Helioplex®, which provides up to 3 times longer* protection against UVA and UVB rays. It helps to prevent appearance of brown spots and skin darkening due to sun exposure, as well as dark spots from forming. Also enriched with protective multi-vitamin complex with antioxidants to help prevent environmental damage and signs of accelerated aging. Super lightweight liquid texture is oil-free and non-sticky for a clean, smooth feeling.
NEUTROGENA Fine Fairness® serum is infused with pure Retinol concentration and Phyto-lily extract, visibly lightens dark spots in just three weeks. This breakthrough formula penetrates the skin’s surface and reduces melanin production at its source, working harder on persistent spots to help you achieve virtually spotless, smooth, and glowing skin that lasts.
The new NEUTROGENA Fine Fairness® Deep Whitening Mask contains NEUTROGENA HealthyWhite Complex® made of essential vitamins and active proteins from natural plants. Clinical data have proven that NEUTROGENA HealthyWhite Complex® penetrates deeply into the skin, suppressing melanin production to reduce skin dullness and improve uneven skin tone, for intensive and long lasting whitening. The new SMART-FIT fabric with 14,000 Micro-holes comfortably fits the skin to ensure more essence infuses deeply into skin for immediate whitening effect. Skin is fair and translucent.
The FINE FAIRNESS® range is exclusively available in Watsons.