Kraft Eden’s Jelly Eden Cheese Malunggay From Cainta, Rizal

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Kraft Eden is back on its second year of providing Filipinos with delicious and nutritious food that definitely suit every Filipino’s palate that is right to the budget. This year Kraft Eden started the Christmas celebration as early as September with Eden’s Sarap ng Pasko: 100 Days of Christmas. This celebration will feature 100 towns here in the country, with 100 different nutritious and budget-friendly dishes for 100 days until Christmas.

Every town will exhibit their best culinary art skills and my town, Cainta, Rizal is proud to feature the Jelly Eden Cheese Malunggay as Cainta is known for our Coco Jam and Different Kinds of natively tasty Kakanin.

Cainta is the second most populous municipality in the Philippines and its income of PhP490 million makes it the second richest municipality in the country. The geographical area of 26.81 km2 has a large population of 304,478 distributed in seven Barangays. Tagalog or Filipino is the native dialect in Cainta, so communication is never a problem.

Eden’s  Sarap ng Pasko: 100 Days of Christmas will give away Two Million Pesos worth of prizes for the town with the most number of votes. Yes, winners will be determined through voting.


1. Buy one Eden 35g, 180g or 500g pack at any supermarkets, public market stalls, groceries, convenience stores or sari sari stores nationwide.
2. Write the following information on a piece of paper attached to one (1) empty pack Eden pack size:
a. Name of Favorite Featured Town: Cainta, Rizal
b. Name of Eden Dish for that Town: Jelly Eden Cheese Malunggay
c. Name
d. Age
e. Complete Address
f. Contact Numbers
g. Signature

Submit entries at Drop Boxes within participating Towns or you can opt to mail your entries to:

Prime Cast Event Concepts Plus, Inc.
Lower Ground Level, Grayline Ventures Building,
14 Arayat St. Boni, Mandaluyong City


ABS CBN Foundation Inc.
ELJ Communications Building
Mother Ignacia St. Quezon City

Deadline of Submission of Entries is until December 2, 2010. You can send as many entries as you want to help your favorite Town Win!

From these 100 participating towns, 9 will be selected, where the “Keso de Gallo” will be held and the dish of that town will be served to the locals after Simbang Gabi. From the chosen 9 cities, one will be picked as the major winner, which will be given seed money for their training materials/ livelihood projects. As for the winning town’s major landmark, it will be featured in limited edition of Kraft Eden Cheese boxes.

So, what are you waiting for? Keep sending those entries now and help Cainta, Rizal to be recognized and win millions of prizes.

For more details about the mechanics of Kraft Eden’s Sarap ng Pasko: 100 Days of Christmas, you may visit

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Mommy Iris

I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!