Brand managers, marketing executives, and communication practitioners can soon find the secrets in turning consumers them into valuable brand or product advocates by attending the “The Digital Ripple: Engage one, engage many” 4th Internet and Mobile Marketing Summit on August 19-20, 2010 at the SMX Convention Center in Pasay City.
The summit will host world-renowned digital marketing experts who will show how brands can create a digital ripple – a successful digital marketing campaign – through the Internet and mobile media pond.
Organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP), The Digital Ripple will feature some of the most respected and sought-after digital marketing thought leaders in the world.
These include web and social media strategist Jeremiah Owyang, ABS-CBN SVP-News and Current Affairs and ANC managing director Maria Ressa, Mobile Marketing Association Asia Pacific Limited managing director Rohit Dadwal, Yahoo! Asia Pacific Regional VP-Advertising Sales and Marketplace Ken Mandel, Smart Communications Inc. senior product manager Jim Ayson, RockYou Asia Pacific general manager Robbie Hills, and Euro RSCG Southeast Asia regional digital director Daniel Lee.
First day conference topics include Branding Strategy Goes Social and Delivers (keynote), Digital for Advocacy, Mobile Engagement, Digital Thoughts and Trends, Mobile is Social, Social Gaming, Going Social with your Brand, Return on Engagement, Blog Marketing, and Digital in Measuring Brand Health.
The conference will feature Mindshare Asia Pacific digital direct head Nick Seckold, Dentsu Asia regional senior director-Digital Division Angeli Beltran, Tribal DDB Asia & the Pacific president Amanda King, AdMob APAC head-Brand Advertising Christian Cadeo, iHub Media’s George Foo, GSMA’s Blums Pineda, Ogilvy & Mather Advertising managing director Peachy Pacquing, and Driving Left Digital’s Paul Papadimitriou.
The speakers will talk about Digital Engagement that Delivers, Integration Delivers Maximum Potential, Are your Marketing Values Adding Value to your Bottom Line?, Mobile Planning and Measurement, Integrating Digital, Integrating Planning, and Social Listening and Value of Earned Media. There will also be panel discussions on SMEs, Search, E-commerce, and e-mail marketing.