Eastwood City gives the less fortunate a chance to be “born again” this Easter


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Eastwood City gives more meaning to Easter celebration. This year, Eastwood City will be partnering with the Urban Opportunities for Change Foundation (UOCF), a non profit organization that champions the Homeless World Cup Philippine Team, by donating part of its Easter festivity profits to the team who will be competing in the Homeless World Cup to be held in Brazil on September.

“We chose to partner with UOCF because we believe in their advocacy of giving our homeless brothers to be ‘born again’ by giving them a chance to better a life, through entrepreneurship and excelling in sports, which is for us, the real meaning of Easter,” said Kevin L. Tan, Megaworld Commercial Division head.

UOCF CEO Bill Shaw further explains, “projects like this is a unique and powerful opportunity to bring change in the communities and lives of the poor.”

Aside from the donations, Urban will also be selling Jeepney magazines, the Philippine’s street paper with alliances worldwide, during the Easter fair, to provide livelihood to its vendors who came mostly from depressed areas of the country.

“That’s why this year, we’re making our Easter Wonderland bigger—now featuring 7 Worlds, compared to last year’s 5— and more entertaining with more booths and freebies to invite more kids to come, so that we can support Urban and its projects better,” Tan added.

Eastwood City will turn into a mini theme park on Easter, April 4. Wonderland passports will be sold starting March 19, until the event day to access all the activities and booths inside Easter Wonderland.

Seven Worlds of Play and Imagination will be spread out in the entire Eastwood City commercial development, each one with a unique and interesting theme which kids can choose from.

Eastwood Mall Open Park will be home to two main attractions: the Art Planet and the Animal Ville which will feature egg painting sessions with Master Fernando Sena, pony rides, and a petting zoo. The Food Factory, meanwhile, will be at the Eastwood Mall Atrium, where CCA, Pizza Hut, Mrs. Q Cupcakes, Sandwich Guy, and Krispy Kreme, will each be giving food preparation and cooking techniques and free food samplers.

Right across would be the Eastwood Central Plaza which will house three worlds: the World of Inflatables, the Game Warp, and Science Emporium, featuring free games from Q Power Station and Timezone, and fun interactive exhibits. Imagination comes to life at Toy Land, located at Eastwood City Walk 2, highlighting giant board games, popular characters, and toy giveaways. Jeepney Magazine vendors will also be spread out all over Eastwood City to encourage support for their project.

Kids will also get a chance to win Nintendo DS Lites, Sony PSPs, and Ipod Shuffles from the Easter Wonderland raffle and special prizes at the Easter Wonderland Golden Eggs Hunt.

An Easter parade starting from the Art Planet will start the fair at 2:45 pm. The parade will be participated by a drum and bugle corps., costume contest participants, mascots, My Talent dancers, cosplayers, bikers from Flipbykes, and the players and advocates of the Homeless World Cup Philippine Team, who will lead a ceremonial soccer kicking to signify their quest to kick off poverty.

Wonderland passports are at P500.00 and this already entitles the kid a one-time access to booths and activities inside the fair, and two adults to accompany the kid. In excess, adults will have to pay and additional P50.00 per head to enter the fair. Part of the proceeds will go to the Homeless World Cup Philippine Team.

Advanced selling of Wonderland passports will be on March 19 to 31 at the Eastwood Mall Concierge. On-day registration will start at 11am. The Easter Wonderland will be open from 3pm to 8pm.

For inquiries, call 709-0888 or 709-9888 or visit www.eastwoodcity.com.


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Mommy Iris

I'm a lifestyle and mommy blogger from the Philippines. Pinay Ads was created to share bits and pieces of my life and my family. I have a wide array of interests that include entertainment, movies, music, gadgets, traveling, food, baking, and more. So, I hope you’ll stick around and enjoy reading!

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